Search results for: 'Internet'
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La Internacionalización de una PYME. El caso de ACE … GE1-137
The case describes the history of a SME that initially was operating only in Spain and had expanded providing service throughout the world. The case also allows us to understand which reasons were decisive kick-start the internationalization of the company. Two elements appear to explain the success of ACE. First, the very intensive use of computer tools and the internet from its origins and second, hiring of on-demand staff. These elements allowed a great reduction of costs and offered a wide variety of consulting services with a Lean Company structure.Even so, ACE, the company that became a worldwide reference in the provision of technical assistance services that works in more than 80 countries in all continents, has strategic dilemmas for the future; in particular, the case questions the models of growth and expansion in new markets.
Academic Area:Entrepreneurship -
Compitiendo contra gigantes. Trymedia Systems GE1-132
Founded in Alicante, part of the operations moved to Silicon Valley. He developed a software Digital Rights Management to protect and monetize Internet content. He competed against large companies and succeeded. The case covers the main problems that any entrepreneur has to face: technology development, marketing, financing, distribution channels.
Academic Area:Entrepreneurship -
Internet no es el problema. Internet es la solución MK1-146
The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked from the initial idea until the web realization with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.
Academic Area:Marketing & Communications -
Internet is not the problem, it´s the solution MK1-146-I
The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked from the initial idea until the web realization with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform.
Academic Area:Marketing & Communications -
Entrepreneuring @ IE GE1-116
This case provides details about three different projects developed by IE students through the Venture Lab. Students are asked to evaluate each project and to look at the pros and cons of each project. Each project includes a section on the idea, target market, business model, industry analysis and team. Exhibits and annexes with charts and tables are also included to provide further information.
Academic Area:Entrepreneurship