Search results for: 'environment'
CALVIÁ BEACH MK1-165-I-M
This multimedia case will be provided to the students after having read a written case, so they will already have a knowledge about the subject, the situation and the position of Meliá in Magaluf.
The case describes the story of Meliá Hotels International in Magaluf, Mallorca, as a touristic destination that had an extraordinarily fast development. It became a reference destination, due to its climate and privileged environment. It turned into a reference of quality and cost-effectiveness in Spain for decades, driven by hotel investment and tourism in the area.
However, in the 90s the perception of the area, as a quality tourist destination, decreased and began a period of inflection. These actions led to the fall of prices and margins of hotels.
Faced with the situation of serious deterioration of the Magaluf area and the declining results of Meliá hotels in the area, Mark Hoddinott knew that they had to make a strategic decision about the positioning of Meliá in that destination. After detailed analyzes, reflections and a wide network of consultations with collaborators, Hoddinott concluded that the best alternative for the company was investing in the area and promoting a strategic repositioning to restart Magaluf as a tourist destination.
The purpose of this material, is that once the student is aware of the repositioning plan that Meliá decides to make in Magaluf, have all the tools to organize the implementation of this plan, in order to relaunch this tourism destination.Academic Area:Marketing & Communications
Digital Marketing, Social Media and Mobile Marketing … MK2-153-I-M
In this technical note, students will get an introduction to key concepts in digital marketing, social media and mobile marketing. It should serve as an introduction to the topic that they can refer to throughout their studies to refresh key ideas and concepts.
Through the multimedia, they will be able to read the technical information on the right side of the screen while, on the left side of the screen, they will scroll through an example. This will be presented through Maria and her journey through the different digital marketing channels while looking for a hotel in India.
The example will be the more visually appealing part of the multimedia, presented through pictures and videos. At the end of the technical note, there will be an interactive exercise that the students can do as a series of quizzes where they can earn badges that display everything they have learned throughout the material.
Since the example relates to the hotel in India, the material will have a Bollywood theme throughout.Academic Area:Marketing & Communications
Islamic Finance DF2-216-I-M
Islamic finance is a tutorial that shows the main concepts and financial instruments used by Sharia-compliant Financial Institutions. This tutorial focuses on the main operations and contracts in the business environment but also shows through examples the Sukuk or Islamic bonds that continually attract more and more buyers.
The tutorial includes:
- A glossary of Arabic terms commonly used in Islamic finance and Sharia
- Flow diagrams to explain the contracts and flow of funds for the most common Islamic financial instruments
- Flow diagrams to explain the contracts and flow of Sukuk also referred to as Islamic Bonds
- A series of examples based on the application of Islamic financial instruments in different scenarios.Academic Area:Finance
Alliance Airlines vs European Wings MK1-143-I-M
Alliance Airlines vs European Wings: Playing the Pricing Game has been designed to teach students how to set prices in a competitive environment more specifically the airline industry
Students will assume the role of the marketing manager of an airline competing in the European airline market. For a total duration of twelve months, students have to set prices on a monthly basis. Once the prices for a month have been set, the simulation advances and shows students the results of their actions. There are two airlines competing in the market: Alliance Airline which is being controlled by the students and European Wings which is controlled by the simulation.Academic Area:Marketing & Communications
Leadership perception around the world CO2-310-I-M
This tutorial introduces six dimensions of leadership found across the world some which are highly regarded in all cultures and some which are associated as undesirable in certain countries.
The students will be asked to compare these dimensions across countries and cultures and estimate which are higher than others to gain a sense of understanding for how expectations and prototypes for leadership differ around the world.Academic Area:Organisational Behaviour
The Battle for Cortefiel DF1-107-I-M
This multimedia case presents the leveraged acquisition of the Spanish textile group Cortefiel. This acquisition is made by a capital risk fund that has developed a business plan that will attempt to create value through Cortefiel’s operations and this fund. At one point the operation is blocked due to other capital risk funds which are also interested in the group. Students have to analyze the business plan and decide whether or not to increase the price offered.
The case presents information about the Group and includes interviews with sector experts that participated in the operation. The last part lets students numerically solve the case carrying out all the sections of the business plan and analyzing if the price that they are paying for the stock should be increased or not.
This case study targets postgraduate students who study the subject of Financial Management II, on the subject of leveraged acquisitions. Likewise, the case can be delivered in corporate finance or valuation seminars.Academic Area:Finance