Search results for: 'Public'
Marketing programático MK2-150
Programmatic marketing allows the user to be impacted at an exact moment and in a specific context in such a way that this impact occurring is conditional on something happening and in milliseconds. By being marketing automation, there is technology behind it.
The term covers a wide range of technologies that allow the purchase process, ad placement and advertising optimization to be automated.
Because advertisers now have more information about users (pages they visit, articles they search for, what they share on their social networks, etc.), they can address them with messages more accurately than ever.Academic Area:Marketing & Communications
LA PUBLICIDAD COMO HERRAMIENTA DE COMUNICACIÓN MK2-141
This technical note delves into advertising as a communication tool. It stresses how—in contrast to what many sales managers may think—advertising does not generate sales immediately. The case explores basic reasons for advertising, such as to encourage consumers to try out a product for the first time, to boost loyalty, and to encourage consumers to repurchase products.
The case discusses aspects such as calls for tender, different types of agencies (large multinationals versus boutique agencies), who works at an agency and their tasks, how to calculate what a project will cost (agency fee, production expenses, etc.), and how to select the best candidate for a job.
Students are given a step-by-step guide on how to properly select and work with an advertising agency.Academic Area:Marketing & Communications
DESPERDICIOS EN LA INDUSTRIA: CARACTERIZACIÓN Y PROG … DO2-126
Waste is a growing concern for many businesses in all types of industries.
This technical note takes a look at the types of waste Ohno identified while improving Toyota’s production system, including waste arising from surplus production, waste caused by waiting time, waste brought about by faulty units, waste arising from excess inventory, waste due to unnecessary movement, waste due to unnecessary processes and waste caused by excessive transport. This material also explains the different methods to avoid them and eliminate them.Academic Area:Operations & Supply Chain Management