Search results for: 'Estudio'
EL VIAJE DE TRANSFORMACIÓN BI / BIG DATA EN TELEFÓNI … (A) SI1-161-A
Big data is currently very trendy. All companies are working in one way or another with this technology. Nevertheless, beyond the hype, how does a great consolidated company, a market leader, revolutionize data and artificial intelligence? How do you extract the maximum potential of data to achieve a real impact on your clients and the business?
In a context of containment within the sector and decreasing revenues, Telefónica España, a telecommunications incumbent and leader in its market, decides to consolidate its leadership by opting to transform its business.
In this case study, Telefónica España faces the challenge of designing and building a model with structural and transversal data serving the whole company. As it does so it must attend to its daily business needs, assess the technological possibilities of big data and manage an important cultural change.
Part 1 sketches the profound changes in Spain’s telecommunications sector in the last several years en route to a position of international prominence. It then details the 2012 launch of Movistar Fusión and how Telefónica embraced big data, consolidated into one data warehouse, wrought internal cultural change and maintained strong operational performance all at once.Academic Area:Digital Technologies & Data Science
Mobike Unicorn GE1-141
The case describes some strategic, marketing and organizational challenges faced by Mobike during the path of further expansion and growth. China, as an emerging and fast-expanding market, has its unique features. Mobike, as a successful Chinese startup, was able to survive a number of rounds of fundraising and stood at a crossroad, leading to different future growth paths.
The company has its doubts about the future. The point is not how to grow fast, but how to grow and stay in the market longer. The founder Hu Weiwei and CEO Davis Wang were concerned about the strategy for the future. The question was: should Mobike enter the deeper level of second- and third-tier cities in China, or should it pursue its global market penetration?
The case illustrates the challenges presented by business expansion. It highlights the importance of strategic tools, namely business model canvas, scenario planning and market analysis, to reevaluate current business operations, clarify future possibilities and mitigate business risks.
The case could be used in business schools at a variety of levels, including undergraduate, MBA and Executive. It could also be used in marketing, strategy and international cultural management courses. It is particularly useful for participants who want to explore strategy domain or build market knowledge on Chinese markets and the growth path on Chinese startups.Academic Area:Strategy | Entrepreneurship | Marketing & Communications | Innovation
DINERO, BANCOS Y POLÍTICA MONETARIA EC2-116
This note is about the workings of the assets market, the different types of assets and focusing on money, the role of commercial and central banks. It analyzes the assets and money markets and their influence over monetary policy and interest rates. Finally it explains the different models of monetary policy, the types of financial markets and the stock-market indicators.
This technical note substitutes the previous ones EC2-006 "El Sistema Financiero y la Creación de Dinero" and EC2-007 "El Mercado de Activos" that are no longer available.Academic Area:Economic Environment & Public Affairs
POLÍTICA FISCAL Y MONETARIA Y MOVILIDAD DE CAPITALES … EC2-117
Analyzes the relationship between the commodity and financial asset markets, going deep into the effect of monetary and fiscal policies separately, as well as the consequences of their simultaneous application. The second section goes into the interest rates between countries and the system of foreign exchange, whether fixed or flexible. It ends with an explanation of the risk premium of several countries.
This technical note substitutes the previous ones EC2-008 "Los Mercados de Bienes y Activos: Las Políticas Fiscal y Monetaria" and EC2-009 "Las Políticas Fiscal y Monetaria en Economías Abiertas con Movimientos de Capitales" that are no longer available.Academic Area:Economic Environment & Public Affairs
Rogers Stirk Harbour and Partners RH1-147-M
This interactive multimedia case describes the story of the redundancy process carried out by the architectural studio, Rogers Stirk Harbour and Partners, at the beginning of 2009. The case focuses on how this important studio, which was well-known for having a closely knit, employee-orientated culture, managed this process. The case begins with an introduction to the studio before moving on to hear the reasons of the partners for having to make redundancies. The final section of the case includes an interactive exercise in which students must make recommendations about how the company should manage the process. A dedicated professor's page, which can be shown in class, analyzes the results of the student exercise and also includes a full reaction to the process through various video interviews with employees.
This case lies within the field of Human Resources Management and is fit to be used in such courses across all kinds of postgraduate programs. To date, it has been used successfully in MBA, Executive MBA, Executive Education courses and other management programs.Academic Area:Organisational Behaviour | Human Resources | Negotiation
Plan de Medios MK2-136-M
This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.
Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.Academic Area:Marketing & Communications | Negotiation
La economía estadounidense: caso de estudio EC1-108
Beyond a doubt, the United States raises stronger passions and more defined opinions than any country in the world. Whether it is because of its economic success, its role as a military superpower, its predominant position in world events, its impact on world cultures through the entertainment industry, or for other reasons, nearly everyone appears to have an opinion regarding the U.S. And these opinions are often poorly informed.
This case attempts to fill the gap in information on the U.S. by giving a quick historical introduction and a broad modern-day approximation to the world’s largest economy. It addresses many of the stereotypes popularly associated with the U.S. and provides data to critically evaluate these stereotypes. The discussion will inevitably lead to the rejection of many popular stereotypes, both popular and negative, and to a deeper understanding of the strengths and weaknesses of the world’s economic giant and business leader.Academic Area:Economic Environment & Public Affairs