Search results for: 'sales'
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Digital Marketing, Social Media and Mobile Marketing … MK2-153-I-M
In this technical note, students will get an introduction to key concepts in digital marketing, social media and mobile marketing. It should serve as an introduction to the topic that they can refer to throughout their studies to refresh key ideas and concepts.
Through the multimedia, they will be able to read the technical information on the right side of the screen while, on the left side of the screen, they will scroll through an example. This will be presented through Maria and her journey through the different digital marketing channels while looking for a hotel in India.
The example will be the more visually appealing part of the multimedia, presented through pictures and videos. At the end of the technical note, there will be an interactive exercise that the students can do as a series of quizzes where they can earn badges that display everything they have learned throughout the material.
Since the example relates to the hotel in India, the material will have a Bollywood theme throughout.
Academic Area:Marketing & Communications -
Six steps to an omnichannel company MK2-152-I-M
The customer journey is a 6-stage process that follows a potential customer through every touch point they have with your brand.
The six stages are: Awareness; 0 Moment of Truth (0 MOT); Evaluation; 1st Moment of Truth; 2nd Moment of Truth and Loyalty and Advocacy. In this multimedia students will be shown a potential customer experience each of these stages as she goes in search of a little black dress. Along with this, they will read a detailed explanation of both how to ensure any customer is kept happy in that stage, and which digital channels you can use to target them.
They will complete the multimedia by completing a customer journey mapping exercise on a downloadable excel, where they have to predict the emotions felt and the channels required in each stage of the customer journey.
Academic Area:Marketing & Communications -
Digital Marketing, Social Media and Mobile Marketing … MK2-153-M
In this technical note, students will get an introduction to key concepts in digital marketing, social media and mobile marketing. It should serve as an introduction to the topic that they can refer to throughout their studies to refresh key ideas and concepts.
Through the multimedia, they will be able to read the technical information on the right side of the screen while, on the left side of the screen, they will scroll through an example. This will be presented through Maria and her journey through the different digital marketing channels while looking for a hotel in India.
The example will be the more visually appealing part of the multimedia, presented through pictures and videos. At the end of the technical note, there will be an interactive exercise that the students can do as a series of quizzes where they can earn badges that display everything they have learned throughout the material.
Since the example relates to the hotel in India, the material will have a Bollywood theme throughout.
Academic Area:Marketing & Communications -
FINANCIAL FORECASTS DF2-105-I
This tutorial gives a step-by-step look at how a company’s future plans are quantified through financial forecasts and explains the purpose and importance of forecasts. It emphasizes that although many people are overwhelmed when it comes to financial forecasts, it is something that must be dealt with and is a tool that financial professionals will never stop using. It explains how students must look at the company’s history and then create the balance sheet and P&L accounts for future years. To do so, it provides past financial results for Ártica and describes what has been happening with its sales, operating costs, expenses, etc. in recent years. It walks students through how to analyze the company’s accounts and then provides steps so that students can create a financial forecast. It demonstrates how you can create an optimistic forecast but also how you must imagine alternatives where things do not go well.
Academic Area:Finance -
Anthony Research CG1-104-I-M
An interactive exercise which encourages students to explore alternative designs for a job cost system. After studying the current cost system of a company students will simulate alternative approaches and monitor the effects on costs and profits. The material is based around four exercises:
- cost behavior and the classification of costs
- job cost systems
- tracing of additional costs
- alternative allocation bases
Through a series of questions (with feedback) students are encouraged to explore tracing different costs and allocation bases to make comparisons.Academic Area:Cost Accounting & Management Control
