Search results for: 'manufacturing'
MB&F, The management of creativity DE1-219-I
The case describes the foundation and development of Maximilian Busser and Friends (MB&F) a company that was established in Geneva with limited resources and was dedicated to manufacturing Horological Machines from its inception. One of the principal aims of the company was to produce the high-end watches that would be masterpieces, with limited edition.
MB&F is an example that illustrates how relevant it is to define a clear vision and idea of the product and the market and how to enter a closed and complex industry with limited resources. However, taking this creative approach in a traditional market was full of challenges.
Despite of these problems and challenges the company achieved a position as a player in the market. The case describes different reasons for that success, highlighting manufacturing, supply and distribution. Especially, the case remarks how the creativity approach best describes MB&F.
The case introduces a fundamental question for the company, particularly: if this success is sustainable or if MB&F represents a trendy product that will soon fade away.Academic Area:Strategy | Entrepreneurship
This case is about a very successful company called Blu:sens that became the leading Spanish MP3 manufacturer just three years after it started with “share capital of €3,006, two people and a dream.” The case includes a timeline of how the company was launched and details about its strategic moves regarding financing, manufacturing, distribution, products, differentiation and internationalization. The company’s goal was to “conquer the world” and thanks to these strategic moves, it was able to do so by growing in a very short period of time and expanding globally, even when faced with the financial crisis in Europe.Academic Area:Entrepreneurship