Search results for: 'corporate strategy'
Ontier: A global law firm with a local spirit DE1-211-I
This case describes the internationalization strategy of the law firm Ontier. Its international value proposition lies in offering its clients the best local legal knowledge as well as a uniform, quality service in all the countries where it has a presence. This value proposition is different than that offered by Spanish law firms, which typically use a network of alliances with local firms to offer their clients the best local legal knowledge. However, the quality of their services is not always uniform in all countries. This case study describes how using a joint venture entry mode helped the company achieve its value proposition and how implementing this strategy required changes in management systems and the company’s structure.
This case study was designed to promote discussion about the advantages and disadvantages of the different entry modes within an “international strategy” or “corporate strategy” module where other related cases are also discussed. However, it can also be used alone in strategy programs where just one session is dedicated to international strategy since it promotes discussion about important strategy issues such as (a) creating a competitive global advantage, (b) choosing a country to enter, (c) choosing an entry mode or (d) implementing international strategy.Academic Area:Strategy | Others
HUAWEI Spain: Everybody Can Be A Dancer CM1-005-I
This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.Academic Area:Strategy | Marketing & Communications | Others
Loewe case study: Sustainability and Durable Luxury DE1-209-I
The case study describes the process of integrating the concept of sustainability into the operations of LOEWE. The leadership of the new CEO, Lisa Montague, is a key part of the process, as is a highly structured plan to measure and determine whether the process is moving forward. One remarkable aspect of the case is the Leather Crafts College initiative, a training centre open to people interested in developing this skill and who have passed a selection process coordinated by Getafe Council. Having a pool of people who have become "artisans" is critical in the company´s plans for growth.
This case study is ideal to use with a group of students who have management experience. In addition, it is very suitable for use in an advanced level programme related to luxury or communication, when addressing issues related to sustainability. It also certainly fits into a CSR course, when dealing with CSR in more depth than simply as corporate philanthropy.
On a Business, Government and Society course, the case is very useful for illustrating the application of Michael Porter's article: “Creating Shared Value”.
The most appropriate time to position the case is midway through the course.Academic Area:Strategy
LVMH & Bulgari, Luxury time (A) DE1-189-A-I
The case study is about the acquisition of Bulgari by LVMH. It explores the high-end watch industry and describes the challenge that LVMH faces in it.
This acquisition presents several challenges such as whether it is worth the premium paid for Bulgari, whether Bulgari has the capability to compete in this sector, particularly, how Bulgari complements LVMH's corporate strategy aimed at improving its position in its watch division.
The case (A) is designed to stimulate debate on the concept of corporate strategy and offers an excellent opportunity to explore the complexity that the LVMH group can face when entering the industry of top-range watches.
This case study is ideally intended for Executive Education strategy courses. Alternatively, it could be a good case for MBA-level strategy courses, to discuss the concept of corporate strategy and its implicationsAcademic Area:Strategy
LVMH & Bulgari, Luxury time (B) DE1-189-B-I
Case study about the acquisition of Bulgari by LVMH. The case explores the high-end watch industry and describes the challenge that LVMH faces in such industry. The case is designed to stimulate a discussion about corporate strategy and the challenges that a company faces when competing in several industries.
This acquisition presents several challenges, such as whether it is worth the premium paid for Bulgari, whether Bulgari has the capability to compete in this sector and, particularly, how Bulgari complements LVMH's corporate strategy aimed at improving its position in its watch division.
The Case (B) provides additional information about the LVMH group's recent decisions, providing a discussion of the reasons for a takeover in an industry where it wants to strengthen its position and provides the instructor with a tool to examine the difference between competitive strategy and corporate strategy.
Accordingly, this case is ideally intended for Executive Education strategy courses. Alternatively, it could be a good case for MBA-level strategy courses, to discuss the concept of corporate strategy and its implications.Academic Area:Strategy
Corporate Divestitures: A Synthesis DE2-115-I
It is important to understand the strategic and organizational reasoning and consequences of divestitures in order to understand whether divestitures are merely a reflection of the economic cycle, a means to correct or reverse previous strategic decisions (for example, diversification), or a proactive strategic option. The objective of this Technical Note is to clarify the definitions of restructuring, divestiture, and divestment; and to provide an overview of existing knowledge on divestitures, from a financial, strategic, and organizational perspective.Academic Area:Strategy
The battle for Endesa (B) DE1-155-B-I
The two-part “Battle for Endesa” case study exposes students to one of the fascinating takeover battles in Europe that had. Over an 18-month period, four different European companies (Gas Natural, E.ON, Acciona, and Enel) from three different countries (Spain, Germany, and Italy) made hostile bids for Endesa, Spain’s leading electricity utility. From the first day to the last, the takeover battle was heavily politicized with multiple regulatory agencies, ministries, European governments, and EU institutions weighing in at different times. The episode also unfolded prominently in the public with journalists in different countries and from different vantage points tracking events. Besides management issues related to corporate governance, mergers and acquisitions, competition policy, utility regulation, and public relations, the case touches on issues of sovereignty, national pride, regional cleavages, cultural sentiments, separatism and the debate over market-oriented reforms and cross-border economic integration in Europe.
Since the case has multiple intriguing angles, it lends itself to use in different programs and classroom settings. It was initially developed for use in the Business, Government & Society course in the full-time MBA program at IE Business School and has become a staple of the course. However, the case could equally be used in a course on general management, strategic management, or stakeholder management, or any course dealing with energy, regulated industries, mergers and acquisition, industrial policy, or doing business in Europe.Academic Area:Strategy
Banesco Banco Universal. DO1-110-I
Between 1992 and 2005, Banesco Banco Universal experienced sustainable and inexorable growth within Venezuela’s complex financial and banking market. Venezuela had weathered several political, social and economic crises over the last fifteen years. The vision of its founders Juan Carlos Escotet and Luis Xavier Lujan had been a key driver for the Bank’s success. However, after thirteen years of good decisions and results, Banesco was now a large and complex organization and was starting to show certain weaknesses that needed to be addressed by reviewing management and innovation processes to date.
In 2005, the Bank was in a situation in which it was able to launch a number of initiatives and projects designed to leverage strategic objectives. The demand for projects, however, was bigger than the Bank’s capacity to implement them, and it did not seem capable of prioritizing them.Academic Area:Operations & Supply Chain Management | Innovation
PERI Spain Coaching in Construction (B) RH1-013-B-I
This case features an interview with Rafael Felices Huarte, the general manager of PERI Spain. First, Felices Huarte explains how the trust that management has in its employees has led to PERI’s extremely positive results, low turnover rate and low number of occupational accident rates. He also emphasizes that they focus on the best solution for the customer, not the lowest cost. The employees are highly motivated and an important part of the company’s growth. He also delves into the company’s values of self-discipline, responsibility, communication and learning. Next, he describes the company’s new diversification strategy of extending the range of services with the aim of earning a high market share. In order to carry out this strategy change, the company needed to hire construction foremen, which was a challenge due to difficulties in obtaining qualified personnel for on-site work. The company faced this challenge by setting up a professional training program which required the support of the director of logistics and civil engineering. Felices Huarte explains how he is not worried about hiring new staff endangering the company’s culture due to adaptation processes they have in place, other departments which influence conduct and leisure activities that help new staff to embrace the company’s culture. He wraps up the interview by talking about corporate social responsibility at the company and explains how basic principles such as rigorous administrative management of all staff on site (social security, medical check-ups, payroll, etc.), training courses on the tasks to be carried out, and strict compliance with occupational risk-prevention measures ensure they are able to survive in the long term.Academic Area:Human Resources