Search results for: 'comunicación'
La revolución de las aguas (C) GE1-131-C
The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.Academic Area:Entrepreneurship
El mercado español de comunicaciones móviles: La gue … DE1-191
This case describes the evolution of the mobile communications sector in Spain. It gives a special emphasis on the income statement and the different levels of vertical integration activities to provide the service, while also describing the different strategic groups.Academic Area:Strategy
El sector de comunicaciones móviles DE1-190
The case delves the students into the mobile communications sector while distinguishing between the multiple competing areas where companies do their decision-making. It encourages the analysis of the sector from a strategic point of view and encourages the learner to use its own experience in the sector as a user. The case analyses all the agents in the ecosystem.
The case ends with the challenges of the sector in the future, emphasizing telephone operators and asking if they will be able to overcome the current situation, including problems of growth (for the operators) like "net neutrality".Academic Area:Strategy
Marketing en las redes sociales MK2-139-M
This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.
Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.Academic Area:Marketing
Near-Shore it shared service center CO1-256
This case aims to work on the key factors to take into account when it comes to involving a business unit or group of employees in an organizational development initiative.
The case can be used for all types of postgraduate programs or in-company programs. It falls into the category of organizational behaviour, and particularly the sub-category of work team management and leadership.
The ideal audience would comprise professionals with a certain amount of experience and with employees reporting to them.Academic Area:Organisational Behaviour
El lanzamiento del Nissan Leaf en Alemania MK1-140
The Nissan LEAF case is based largely on real events and describes Nissan´s launch on its first 100% electric car (the Nissan Leaf). Nissan intended to develop its marketing plan to debut the Leaf in Germany in 2011. The marketing director of the company thought that the marketing plan that they created was different from all those that had previously created, he knew that the innovative technology of this product could cause positive and negative impacts on its consumers.
This case demonstrates how difficult it can sometimes be to introduce a new product of a different concept and get consumers to consider it.Academic Area:Marketing
Altran: La clave para el éxito de una integración DE1-168
Case to help in the analysis and improvement of employee management as well as the internal communication while integrating a service company. The objective is to locate the problems that the company had before the integration. That's why there's an analysis of the 17 companies of the group (within the Spanish market) before the integration and whether they offered an adequate service for the market.Academic Area:Strategy | Entrepreneurship | Marketing
Plan de Medios MK2-136-M
This tutorial introduces students to the different aspects of media planning from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real multimedia case about the launch of a new car.
Information about the media sector and advertisers explain in dynamic way how new technologies have changed the sector in recent years. The case includes exercises and videos with managers from the sector which help students understand the basic concepts in an interactive and practical manner.Academic Area:Marketing | Negotiation
Comunicación estratégica del Festival del film Locar … CM1-003-A-M
Strategic Communication at Locarno Film Festival is an interactive multimedia case that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006.
This repositioning is studied through video interviews examples of the activities implemented and interactive exercises.Academic Area:Marketing