Search results for: 'comunicación'
Una App que no podrás rechazar SI1-153-M
This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.
After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.
The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as a graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.
The case study is mainly geared towards MBA and Master in International Management students. It can work in courses like Information Systems and IT & Innovation but also in Marketing and Strategy to show specific cases having to do with the world of apps, games and mobile devices. It can also be useful for students who are taking electives that have to do with digital marketing, mobile, digital business models, digital products or something similar as well as professionals in information systems and technology, marketing and digital communication programs.Academic Area:Strategy | Entrepreneurship | Information Systems & Technologies
The case describes how one of the companies responsible for the construction of the third phase of the Panama Canal had difficulties dealing with local authorities. The dilemmas are centered around the strategic alternatives that they had for communications and public relations, and how these affect their relationships with stakeholders.Academic Area:Strategy
HUAWEI España: Everybody Can Be A Dancer CM1-005
This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.Academic Area:Strategy | Marketing | Others
Caso Loewe: Sostenibilidad y lujo durable DE1-209
The case study describes the process of integrating the concept of sustainability into the operations of LOEWE. The leadership of the new CEO, Lisa Montague, is a key part of the process, as is a highly structured plan to measure and determine whether the process is moving forward. One remarkable aspect of the case is the Leather Crafts College initiative, a training centre open to people interested in developing this skill and who have passed a selection process coordinated by Getafe Council. Having a pool of people who have become "artisans" is critical in the company´s plans for growth.
This case study is ideal to use with a group of students who have management experience. In addition, it is very suitable for use in an advanced level programme related to luxury or communication, when addressing issues related to sustainability. It also certainly fits into a CSR course, when dealing with CSR in more depth than simply as corporate philanthropy.
On a Business, Government and Society course, the case is very useful for illustrating the application of Michael Porter's article: “Creating Shared Value”.
The most appropriate time to position the case is midway through the course.Academic Area:Strategy
El mercado español de comunicaciones móviles: La gue … DE1-191
This case describes the evolution of the mobile communications sector in Spain. It gives a special emphasis on the income statement and the different levels of vertical integration activities to provide the service, while also describing the different strategic groups.Academic Area:Strategy
El sector de comunicaciones móviles DE1-190
The case delves the students into the mobile communications sector while distinguishing between the multiple competing areas where companies do their decision-making. It encourages the analysis of the sector from a strategic point of view and encourages the learner to use its own experience in the sector as a user. The case analyses all the agents in the ecosystem.
The case ends with the challenges of the sector in the future, emphasizing telephone operators and asking if they will be able to overcome the current situation, including problems of growth (for the operators) like "net neutrality".Academic Area:Strategy
Altran: La clave para el éxito de una integración DE1-168
Case to help in the analysis and improvement of employee management as well as the internal communication while integrating a service company. The objective is to locate the problems that the company had before the integration. That's why there's an analysis of the 17 companies of the group (within the Spanish market) before the integration and whether they offered an adequate service for the market.Academic Area:Strategy | Entrepreneurship | Marketing
Diseño de organizaciones DE2-110-M
Organizational Design is an interactive tutorial which introduces organizations and their structure based on Jay R. Galbraith's five star model. An interactive concept map explains the manager's task of designing the organization's structure. Different animations and interactive concepts help the student to assimilate theoretical ideas.
A global overview compares the different organizational forms their traits pros and cons.Academic Area:Strategy