Search results for: 'US'
Sofía López - Servicios Ambientales, S.L. GE1-146-I
Sofia Lopez is a Spanish professional who founded “Servicios Ambientales” - an environmental services agency – twice. First in 2012, after her previous employer went bankrupt because of bad management and she lost her job. Sofia convinced four former colleagues to start their own company and brought a former client as a financial partner on board. Using her positive can-do attitude and convincing communication, she defended the attempt of her financial partner to fire her. Instead, she ousted him with the help of her partners. This made it necessary to start her company a second time in 2015. Sofia held on to her clear vision to deliver quality work. She addressed late payments with partial invoicing to manage cash flow. In late 2019, Sofia was still heading “Servicios Ambientales” which now had 20 employees and offered its services across Spain and other EU countries.
What obstacles did she need to overcome and how did she do so? What skills and techniques did she develop to “bounce back” twice?Academic Area:Organisational Behaviour | Entrepreneurship | Human Resources
Pringles: El lanzamiento de una extensión de línea e … MK1-164
The case shows how the protagonist needs to work on two fronts: 1) with the European innovation team & 2) with the local trade team to ensure the best fit with customers, consumers and shoppers.
During the case, different questions arise: the name "Tortilla" (of potatoes?), the communication model, the distribution strategy, pricing and promo strategy, all this together or separately from Pringles potatoes?
It has been created for use in undergraduate and graduate programs (MBA, MIM, and Executive MBA) within Marketing and Communication sessions. A preliminary knowledge on the 4 P´s of marketing is needed.Academic Area:Organisational Behaviour | Human Resources | Marketing & Communications
Professor Bernaldo (A): Should I go blended? (A) RH1-149-A-I
Tells the story in first person of the experience of a professor who is considering the possibility of starting to teach using an online setting with new technologies.Academic Area:Human Resources
Professor Bernaldo (B): I went blended. Now what? (B) RH1-149-B-I
Talks about the experience of a professor after her first contact with new teaching methods, that include online classes using videoconferences and online forums.Academic Area:Human Resources
Rogers Stirk Harbour and Partners RH1-147-I-M
This interactive multimedia case describes the story of the redundancy process carried out by the architectural studio, Rogers Stirk Harbour and Partners, at the beginning of 2009. The case focuses on how this important studio, which was well-known for having a closely knit, employee-orientated culture, managed this process. The case begins with an introduction to the studio before moving on to hear the reasons of the partners for having to make redundancies. The final section of the case includes an interactive exercise in which students must make recommendations about how the company should manage the process. A dedicated professor's page, which can be shown in class, analyzes the results of the student exercise and also includes a full reaction to the process through various video interviews with employees.
This case lies within the field of Human Resources Management and is fit to be used in such courses across all kinds of postgraduate programs. To date, it has been used successfully in MBA, Executive MBA, Executive Education courses and other management programs.Academic Area:Organisational Behaviour | Human Resources | Negotiation
Mobivery is a company dedicated to designing, developing and selling apps. The company had 40 employees and a revenue of 1.8 millionn euros by 2012.
Three partners founded Mobivery in May 2008. The technology of the new iPhone was not out, but these three people who worked for the same company and were linked to the technology sector saw the coming revolution. They knew that the “apps” were going to be disruptive and they would change the rules of the market. The iPhone would change how people used the mobile phone.
At the beginning, they had more questions than answers. However, they knew a business opportunity existed.
The iPhone 3G launched and changed the technological world in June of 2008. It appeared in Spain a month later. Mobivery was ready for the challengeAcademic Area:Human Resources
El uso de herramientas en coaching ejecutivo RH2-136
This technical note is a summary of the possible uses of tools in Executive Coaching. The article analyzes the purpose of coaching tools:
1. Coach's Protective Shield;
2. Accelerators of the process;
3: Gears of the process.Academic Area:Organisational Behaviour | Human Resources
Visión general del uso de herramientas en coaching e … RH2-138
This material describes various tools that help accelerate the learning process of the coachee, focusing on the phases of diagnosis and self-knowledge, phase of unlearning to learn and the phase of action.Academic Area:Organisational Behaviour | Human Resources | Negotiation
This interactive case presents diverse experiences of formal mentoring as experienced by IE students and mentors that have participated in mentoring programs at IE Business School.
This case will encourage both mentees and mentors to reflect on each of the stages of the mentoring process. In this way they will be able to use and apply the questions posed the different examples shown the exercises (with feedback) and the interviews in their own mentoring processes.Academic Area:Human Resources