Search results for: 'Single Founder'
Sushita: Making Sushi Mainstream DE1-228-I
Eating raw fish was not very common in Madrid in 1999, other than a few Japanese restaurants that existed. These restaurants were either targeting Japanese tourists in Madrid or well-traveled, high-income individuals who had discovered sushi abroad. Sushita’s founders belonged to the second group. Young and cosmopolitan, both Sandra Segimon and Natasha Apolinario were quickly attracted to sushi on their trips to London and New York.
They started their business by developing sushi trays. After years of growing a successful sushi takeaway business, one of their most important clients was lost in an expansion strategy disagreement. The client was forcing Sushita to open a large number of sushi corners at their own expense. This client represented 35% of their sales so losing them as a client could be a huge blow to their projected revenues for that year and years to come.
Following this major setback, Sandra and Natasha decided to never again be overly dependent on a single client. So what should they do? They knew that they needed to continue growing the Sushita brand but how? They were already present in the most important supermarket chains in Spain, and they had recently started selling frozen takeaways to major Spanish national hotel chains.Academic Area:Strategy | Entrepreneurship | Innovation
I Laugh You: Lebanon Entrepreneurial Emergence in th … GE1-135-I
I Laugh You is an emerging venture in a politically unstable economy. The venture started informally in 2011 and obtained juridical personality in 2012. Founded by Sabine Jizi, a young 23 years old girl who transformed her hobby into a venture, the company took off in a very fast and successful way.
Very soon, however, Sabine would face the challenge of being a business founder. Is the business sustainable? Did the venture develop as it should? What could have been done better in these first years? Will Sabine be able to correct the venture's course?Academic Area:Entrepreneurship