Search results for: 'Rentabilidad'
Calviá Beach: Meliá Hotels International liderando e … MK1-165
The case describes the story of Meliá Hotels International in Magaluf, Mallorca, as a touristic destination that had an extraordinarily fast development. It became a reference destination, due to its climate and privileged environment. It turned into a reference of quality and cost-effectiveness in Spain for decades, driven by hotel investment and tourism in the area.
However, in the 90s the perception of the area, as a quality tourist destination, decreased and began a period of inflection. These actions led to the fall of prices and margins of hotels.
Faced with the situation of serious deterioration of the Magaluf area and the declining results of Meliá hotels in the area, Mark Hoddinott knew that they had to make a strategic decision about the positioning of Meliá in that destination. After detailed analyzes, reflections and a wide network of consultations with collaborators, Hoddinott concluded that the best alternative for the company was investing in the area and promoting a strategic repositioning to restart Magaluf as a tourist destination.Academic Area:Marketing & Communications
AM Asesores CG1-148
This case goes into details of the profitability of the clients of AM Asesores. To resolve a never-ending argument between two departments, they decide to bring in an external third party who offers to alternatives to account and manage profitability in the company. The student will have to analyze the two options and argue for the one they consider best.Academic Area:Cost Accounting & Management Control
Fondos de Inversión DF2-239
This technical note explains in full detail the investment funds. It also emphasizes that these are divided into complex and non-complex. It also goes into explanations around collective investment institutions, in charge of the management of the funds of its participants, and can be found as investment funds or societies.
It finally goes into details of several forms of investment funds and how they invest, as well as the ratios of profitability and risk that they use.Academic Area:Finance
Capital Privado y Creación de Valor: El Caso Donalds … DF1-220
Ignacio Vercesi was analyzing the information he had of Donaldson, S.A., potential target for acquisition of the private equity company where he was founding parnter.
Donaldson S.A. was a small Spanish firm in retail, with reknown and traditional brands. It was going through difficulties as a consequence of the changes in the new consumption tendencies and the recent economic crisis.
Even though the company was in what Mr. Vercesi considered was an unsustainable situation, the owners of Donaldson with whom he had been in contact considered unacceptable any offer below book value. The mayority of Donaldson's capital was owned by a family, and the company wasn't public.Academic Area:Finance
Necesidades operativas de fondos y fondo de maniobra CF2-123
To understand a company’s capacity to create economic value it is necessary to understand, among others, the structure and composition of its current assets and liabilities, as well as its relationship with sales. The reason is that it directly influences the capital invested in operations, which is a determining factor over the ROIC. Through these lenses, it is also possible to analyze the potential default risk of the business.Academic Area:Financial Accounting
Mallorca-Hubb: ¿Una combinación ganadora? DF1-218
The case describes the various elements that should be considered when analyzing the profitability of a joint venture for one of the participants. The objective is to carry out an assessment of the company after a few years of operation, considering the historical data and the business plan for the next five years.
The case is designed for graduate students who have an understanding of the fundamentals of business valuation. In addition, it is a document that could be used in seminars or in-company courses of executive education, in subjects related to corporate assessment and company restructuring.Academic Area:Finance
El Hotel Terminus (A) CG1-130-A
The “Terminus” Hotel, a 200-room facility, is located within the city walls of one of the most impressive medieval towns in Southern Europe. As consequence of poor management and old-fashioned interior design, the Hotel experienced slumping demand since 2001. In 2004, the Hotel was on the brink of bankruptcy. In a sudden, these dark prospects turned into hopeful ones; the Hotel was located on a historic building and the regional authorities approached Mr. Leo D. Marcial, chair of the Chamber of Commerce, to mobilize local entrepreneurs in order to take over hotel ownership.
This case presents the opportunity to do a profitability analysis of Hotel Terminus, which after a general renovation has once again opened its doors to guests. This analysis is motivated by poor results, that even though they were planned to be in red numbers, the losses are larger than expected. The hotel offers three distinct services: accommodation, restaurant and entertainment (flamenco).
For the writing of this case, several bits of data have been modified to protect the identity of the company.Academic Area:Cost Accounting & Management Control
La recapitalización de Famosa DF1-187
In mid-2009 Famosa CEO José de la Gándara decided that his company was facing a critical situation that would determine its future existence. The onset of the financial crisis in late 2007 had reduced sales and narrowed margins and the company registered loss in the three years comprising the period 2007-2009. Forecasts for the end of the year indicated bankruptcy as the company´s shareholders´ equity would be in the red. This case examines the subject of debt restructuring focusing on the analysis of the potential viability and profitability resulting from the restructuring including a subsequent sale of the company.Academic Area:Finance
Invertir con talento DF2-123-M
This interactive tutorial demonstrates the concept of time value of money and how it is applied in the evaluation of investment opportunities. Two basic tools that rely on this concept the Net Present Value (NPV) and the Internal Rate of Return (IRR) are described and compared to each other and to some more intuitive alternative methods.
These numerical techniques are explained in an easily-understood visual manner through a series of interactive graphs and animations. Questions and numerical exercises throughout allow students to apply these concepts and reinforce the learning objectives.
This interactive tool has been designed to complement the paper based tutorial also included which provides a more in depth discussion of the concepts and their application.Academic Area:Finance