Search results for: 'Public'
Mondelez: The Harmony Commitment DE1-215-I
This case describes how Modelez Iberia launched a corporate social responsibility project called the Harmony Commitment program after good sales results were obtained when it was carried out in France. The essence of the initiative was very closely related to the basis of its competitive advantage: the purchase of local raw materials (they had to be traceable); proven quality; and an emphasis on how the product is associated with sustainability and with maintaining balance in local biodiversity. It obligated farmers to sow a certain variety of wheat under specific conditions.
Although a campaign that was carried out showed that the initiative had a strong impact and was widely known, the brand manager was not satisfied with the results since it was complicated to measure the program’s commercial impact. He wondered if the concept of "better wheat, better biscuits" was enough as a basis for his sales campaign, thinking perhaps that it was better not to insist on the Harmony Commitment, seeing how complex it was to communicate. On the other hand, the project had had a very favorable acceptance among suppliers and company employees. With the program ceasing to be a novelty and with competitive pressure continuing to grow, the director of communications, corporate responsibility and public affairs must analyze the project’s evolution and decide what the next step should be.Academic Area:Strategy
DIRCOM (1992-2016) DE1BC-214
During 25 years of life, DIRCOM has been a model of Associative Government, of uninterrupted growth and promoter and witness of the evolution of a profession that has passed from advertising to information, from opacity to transparency, from social action to social responsibility, from the Press Office to the Communications Office, from creating images to supporting the construction of reputations, from being a technician to being a strategist, from being close to the influential to being the influential, from manufacturers of press releases to managers of intangibles.
The success of this survival, both of the profession and of the Association, must be sought in the unwritten pact between the political and business leaders, on one hand, the communicators and businessmen, on the other hand: businessmen who believed in Communication and professionals who did pedagogy and who convinced these businessmen with actions and not just words.Academic Area:Strategy
LA DEMANDA AGREGADA Y LA POLÍTICA FISCAL EC2-114
Explains the model of aggregate demand, fiscal policy, income, expenditures and production.
It offers a simplistic model to determine production and income. The technical note assumes the learner understands the circular flow diagram and basic macroeconomic identities. The model is created starting from aggregate demand and considers families' consumption and investment of the private sector. Then introduces the public sector, along with some concepts of fiscal policy. It ends with the foreign sector and its implications for income.
This technical note substitutes the previous ones EC2-003 "Los Componentes de la Demanda Agregada y la Renta de Equilibrio" and EC2-015 that are no longer available.Academic Area:Economic Environment & Public Affairs
PARO, INFLACIÓN, DÉFICITS, COMPETITIVIDAD Y LARGO PL … EC2-119
Explains the issues of the economic environment: unemployment, inflation, economic cycle, public and trade deficits and competitiveness. Also goes into some ideas about global financial crises, models used to exit them and some implications of the "new economy".
This technical note substitutes the previous one EC2-011 "Inflación, Paro, Competitividad y el Largo Plazo" that is no longer available.Academic Area:Economic Environment & Public Affairs
DIRIGIENDO EMPRESAS EN ENTORNO GLOBALES. INTRODUCCIÓ … EC2-113
This technical note is introductory to a course on the economic environment of businesses. It provides an overview of the main problems of the economic environment, some explanatory ideas and models and a first glance at the main macroeconomic issues: growth and the cycle, unemployment, inflation, public deficit and structural deficit. Some ideas on government intervention in the economy and the global economic environment are also presented.
In the second part, the characteristics of the main models that are used in the analysis of the economic environment of businesses are presented and the main indicators of economic output are defined: income, expenditure, prices and population. We will start from the circular flow of income model, the version that distinguishes the goods market from the factory one as well as the macroeconomic adaptation that identifies the moment of expenditure, output and income. After defining the main variables, the various models that are usually used are briefly reviewed. Some concepts on the analysis of the datasets are provided before. At the end, a number of important clarifications are explained to avoid different economic concepts from being misunderstood.
On the last pages, an overview of building the aggregate supply and aggregate demand model is provided. We will use it as the basis for understanding how the economy works as a whole.
This technical note substitutes the previous ones EC2-001 "Entorno Económico: Dirigiendo Empresas en la Economía Global" and EC2-002 "Indicadores Económicos y Análisis de Coyuntura" that are no longer available.Academic Area:Economic Environment & Public Affairs
LA OFERTA Y LA DEMANDA AGREGADAS EC2-118
Offers the full model of aggregate supply and demand, starting with an economy of four sectors (families, companies, public sector and foreign sector) and three markets (commodities, assets and labor). Explains current economic issues like hyperinflation with unemployment and effects of different policies to attack them. It closes with a differentiation between classic and Keynesian policies.
This technical note substitutes the previous one EC2-010 "El Modelo de Oferta y Demanda Agregadas" that is no longer available.Academic Area:Economic Environment & Public Affairs
ABB & GALINDO: Stretching managerial responsibil … DE1-212-I
The case follows the implementation of ABB´s decision to restructure its operations in Spain and close the manufacturing line at its Galindo factory in the Basque Country. ABB was required to enter into formal negotiations with its workers towards a Labor Force Reduction Procedure (ERE). The workers at Galindo strongly objected to ABB´s restructuring proposals and were not placated by the company´s generous offers of compensation and employee retraining. The workers employed a number of strategies to derail the ERE including appealing to local politicians and engaging in public protests. After negotiations failed, a final decision was made to approve the ERE by the Ministry of Labor in Madrid.Academic Area:Strategy | Negotiation
SADARA’S SUKUK: A ROAD MAP TO SHARI’AH COMPLIANT PRO … DF1-213-I
This case is about Shari’ah compliant project financing in Saudi Arabia. It introduces the four categories of Islamic Finance which are Islamic banks, takaful, Shari’ah compliant asset management and sukuk by providing the definition, history and a summary of each one. It delves into sukuk by describing how a company called Sadara sought out financing and decided to tap into the sukuk market in Saudi Arabia. Students learn about the structure of the sukuk and are introduced to new concepts and vocabulary such as musharaka, istisna and ijara. The case wraps up by describing some of the challenges of using sukuk to help finance large-scale projects.Academic Area:Finance
Providing quality health care under budget constrain … EC1-131-I
Minister of Health Vicent Cremades finds himself faced with the daunting task of meeting rising health care needs with reduced funding from the government in Spain’s coastal autonomous community of Valencia. With a population of over five million with 17.5% aged over 65, hospitals were already at capacity and in need of improvements. Forced to find solutions, Cremades considers the private sector as a solution to provide part or all of the health care services needed. In this case, students will look into PPPs (Public-Private Partnerships) as a potential solution to this dilemma and decide which model would best suit the particular needs of the Valencian people.Academic Area:Economic Environment & Public Affairs