Search results for: 'Online'
Transformación Digital en Vocento SI1-146-M
The trend of people reading on paper is decreasing whilst the trend for reading online is increasing. This multimedia case explains how Vocento reacted to the shift of consumers from traditional media to online media and the significant reduction in income that this initially brought about. It discusses how the company was able to solve this issue by analysing data from its users in order to better understand their habits. With this information Vocento was able to make business decisions that have positioned the company as a leader in the field of online communication. The multimedia case separates the analysis of this experience into five stages from the initial detection of the problem through to finding a solution and measuring the impact on the business.
This case has been designed to be used in undergraduate, graduate (MBA programs and Master in Management programs), Executive MBA and executive education, in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.Academic Area:Digital Technologies & Data Science | Innovation
Digital Transformation in Vocento SI1-146-I-MAcademic Area:Digital Technologies & Data Science | Innovation
enRED@me is a social network designed to meet the needs of more mature Internet users. Users create a profile and participate in conversations in groups, creating community and friendships on a virtual platform. One of the challenges for the creators of this social network platform is how to monetize the process is a sustainable manner, especially as competitors begin to enter the market.
In this case, students are confronted with the challenge of how to structure the pricing and costs of an online platform in a way that produces sustainable profitability.
This case includes practical exercises that require students to link conceptual knowledge of management accounting procedures to real numbers. It challenges them to propose a solution which meets the goals and needs of the company.Academic Area:Cost Accounting & Management Control
Contabilidad de Gestión CG2-050-M
A multimedia tutorial to highlight the importance of management accounting in business because it provides information for tactical and operational decision making: whether or not to manufacture a product, pricing, etc.
The material is based on creating a fast-food company and is accompanied by interactive exercises and an on-line game called The Challenge in which students compete to attain the best score. The goal is to grasp the basic concepts of management accounting (target costs, types of costs, etc.), understand the relationship between a company and its costs, and discover the usefulness of management accounting in decision making and planning in a firm.Academic Area:Cost Accounting & Management Control