Search results for: 'Market analysis'
An app you can't refuse SI1-153-I-M
This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.
After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.
The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as a graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.
The case study is mainly geared towards MBA and Master in International Management students. It can work in courses like Information Systems and IT & Innovation but also in Marketing and Strategy to show specific cases having to do with the world of apps, games and mobile devices. It can also be useful for students who are taking electives that have to do with digital marketing, mobile, digital business models, digital products or something similar as well as professionals in information systems and technology, marketing and digital communication programs.Academic Area:Strategy | Entrepreneurship | Digital Technologies & Data Science
Carrera y Carrera: Glamour arrives to ERP SI1-123-I
The case examines the history of Carrera y Carrera (CYC), a Spanish company of artisan jewelers founded in 1885 which was faced with the dilemma of implementing an ERP system to cope with the growth and internationalization of their business. At that time, the company had gone through a phase of change having being bought by a group of investors led by another Spanish multinational, Lladró, and by the venture capital company 3i.
Given the high number of small Spanish companies, in traditional sectors, which face challenges arising from their internationalization, and using the three stages of the implementation process of an ERP system (selection, implementation and post-implementation) as a tool, the purpose of the case is to analyze the Axapta ERP implementation process and the factors contributing to the success of this implementation through the analysis of the experience of CYC during the period in which this process was carried out.
To do this, it will first be a matter of analyzing what the variables were that influenced the process of selection and subsequent implementation of ERP. Given that this competitive success is something dynamic that changes with time, it is necessary to also look at what challenges the company is faced with today and what strategies it ought to adopt in order to consolidate and increase growth both of the business and of the systems that support the strategy and the business.Academic Area:Digital Technologies & Data Science