Search results for: 'Managers'
CALVIÁ BEACH MK1-165-I-M
This multimedia case will be provided to the students after having read a written case, so they will already have a knowledge about the subject, the situation and the position of Meliá in Magaluf.
The case describes the story of Meliá Hotels International in Magaluf, Mallorca, as a touristic destination that had an extraordinarily fast development. It became a reference destination, due to its climate and privileged environment. It turned into a reference of quality and cost-effectiveness in Spain for decades, driven by hotel investment and tourism in the area.
However, in the 90s the perception of the area, as a quality tourist destination, decreased and began a period of inflection. These actions led to the fall of prices and margins of hotels.
Faced with the situation of serious deterioration of the Magaluf area and the declining results of Meliá hotels in the area, Mark Hoddinott knew that they had to make a strategic decision about the positioning of Meliá in that destination. After detailed analyzes, reflections and a wide network of consultations with collaborators, Hoddinott concluded that the best alternative for the company was investing in the area and promoting a strategic repositioning to restart Magaluf as a tourist destination.
The purpose of this material, is that once the student is aware of the repositioning plan that Meliá decides to make in Magaluf, have all the tools to organize the implementation of this plan, in order to relaunch this tourism destination.Academic Area:Marketing & Communications
Heinz: Warren Buffett´s bid for the Ketchup giant DF1-225-I-M
In 2013, 3G and Berkshire Hathaway acquired the Heinz group in a multi-billion dollar deal. But how much did they pay? And how did Warren Buffett, one of the richest people on the planet, even know what was a reasonable amount to offer?
In this interactive case study, students assume the role of finance managers advising Mr. Buffett. Through video animations and Excel spreadsheets, they will need to make forecasts and ultimately predict a reasonable price for the acquisition of H. J. Heinz Company.Academic Area:Finance
The Entrepreneurial Journey of a Manager GE1-138-I-M
Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera&Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry through a well established company.
Students can follow the milestones of the company through an interactive timeline understand the current situation through graphics and charts and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity.
There is also a professor's page where the professor will have access to student's answers and a part B of the case through more videos that can be presented in the class to stimulate further discussion.Academic Area:Entrepreneurship
ABB and Galindo: Winning the Peace (B) RH1-148-B-I
Part B of this case goes beyond the organizational problems of the restructuring described in part A, and addresses the personal situation, commitment and management of the emotions during the mentioned process. This part goes into details of how Esther decided to go above and beyond in many aspects to help resolve the personal situation of workers and managers alike with the best of all of their abilities.Academic Area:Human Resources | Negotiation
Rosa Vañó and Castillo de Canena CO1-259-I-M
This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.
The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?
This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.Academic Area:Organisational Behaviour | Innovation
African Parks: An NGO in action saving Africa´s wild … EC1-127-I
This case focuses on one of the thorniest problems of the 21st century, which is how to save wilderness and ecosystems at a time when the countries where they are concentrated in are immersed in a rapid development process and resource hunger around the world is stronger than ever. The NGO that is analyzed in the case, a South African-based NGO called African Parks, has developed an innovative approach to preserving natural spaces and species that combines private, charitable finance and efficient private management with local government cooperation. African Parks now spans seven countries in sub-Saharan Africa and sees its task as preserving the iconic ecosystems of the continent from destruction. The case poses critical questions about: how to solve the “tragedy of the commons” while promoting local development; how private managers can address social issues, especially through the PPP (Public-Private Partnership) formula; and how the unique traits of NGOs make them ideal partners to tackle problems that the free market does not easily solve, in cooperation with governments and the private sector.Academic Area:Economic Environment & Public Affairs
Easy Energy DF1-183-I-M
Easy Energy is an interactive case focused on project finance. Students must consider the opportunity to invest in a solar panel installation from the points-of-view of the different stakeholders: the company the managers of the capital risk fund initiating the project the shareholders and possibly a co-investor. Finally they must make decisions regarding the launch of the project the debt structure and the inclusion of a co-investor.
Summaries of the data for the different options allow the student to easily see the effect of changing various parameters of the analysis. The case includes a comprehensive Excel spreadsheet that can be downloaded so that the calculations can be analyzed in depth and changes in the different parameters tested. The multimedia case also contains two screencast videos with commentary which explain the most important aspects of the spreadsheet.Academic Area:Finance
Social Media Marketing MK2-139-I-M
This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.
Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.Academic Area:Marketing & Communications
DANA: In the Footsteps of Khadijah al-Kubra. Women B … DF1-185-I
This case focuses on how Islamic banking, and especially women’s banking, has been evolving in recent years in Saudi Arabia and the UAE with banks created based on their religious and ethical principles. It explains the history of Islamic banking as well as how the banks function in order to be Shari’ah compliant. The case provides cultural insight into how the world of finance works in these countries where there are banks run by women with female customers in a family-like atmosphere. One of these is a branch for women created by ADIB called Dana. Through product innovation, it was created with specific products and services for women based on research and has been very successful. The case emphasizes how women are inspired by these banks for women and are able to be successful and fulfill their professional goals. It explains how women are in charge of their own money and how they have financial and decision-making power in their households as well as in the business world and goes into detail about how women are investors, financial managers, credit receivers and customers in these countries. Financial service providers in the West can draw useful lessons on how to adapt financial products to serve the needs of women.Academic Area:Finance