Search results for: 'Information-Based Strategy'
J. Rutz. Developing a Strategic Continuous Improveme … DO1-156-I
The case study describes the experience of Javier Rutz as operations director and later as general manager of NERTUS, a leading company in the sector of railway maintenance services in Spain.
The company was founded by Spanish rail operator Renfe and Siemens, a leading train manufacturing company, to provide maintenance services for Siemens’ trains. From the beginning, NERTUS stands out for the high quality of its services and its great capacity for continuous improvement.
Shortly after its Foundation, Javier Rutz joined the company, first as director of operations and later as general manager. During this period, the philosophy of continuous improvement reached its maximum splendor.
After concluding a highly successful professional stage, Javier Rutz leaves the company and asks himself which is the best way to exploit his experience for his professional future: should he continue as a senior executive in another company or undertake a different challenge through his own company to provide consulting services that offer “the design and implementation of management models based on continuous improvement, with a strategic perspective?”
Aims to identify what are the key strategic and organizational elements that allow the successful implementation of a continuous improvement methodology. These strategic and organizational variables, such as customer orientation, company culture, leadership, transparency of information, etc., are shown throughout the case in a general way and in some examples presented by J. Rutz on NERTUS.Academic Area:Operations & Supply Chain Management
Do you fear an analytics-driven competitor? You shou … SI1-156-I
Do you fear an analytics-driven competitor? This case explains why you should by discussing how companies blend analytics as part of their competitive advantage to become much stronger players. Firstly, readers are introduced to terms referring to the qualities of an analytics-driven competitor such as information-based strategy, evidence-based decision, analytics and big data. Then, the case looks at the three types of companies that are competing in analytics: companies with analytics as a core competitive advantage, companies that blend analytics with their previous competitive advantage, and startups that have a serious commitment to analytics. It also delves into different types of models such as rule models, formula models, tree models, risk management credit scoring, market mix modelling and social scoring and the model development process. The case wraps up by emphasizing that “you should fear analytics-driven competitors because they are simply becoming leaders in every field nowadays.”Academic Area:Digital Technologies & Data Science