Search results for: 'Electric Vehicle. Radical innovation'
Launching the tesla model X in the U.S.A.: From word … MK1-153-I
At the begining of 2015 Tesla Motors was launching its new Tesla Model X, a full-electric car defined as an sport-utility vehicle (SUV). The marketing team of Tesla Motors had to put together a Marketing Plan to launch Model X and they are questioning if Tesla should do a marketing campaign based on word of mouth as they have done with their previous models or if Tesla should develop a mass marketing campaign to launch the new Tesla Model X.Academic Area:Marketing