Search results for: 'Change'
I Laugh You: Lebanon Entrepreneurial Emergence in th … GE1-135-I
I Laugh You is an emerging venture in a politically unstable economy. The venture started informally in 2011 and obtained juridical personality in 2012. Founded by Sabine Jizi, a young 23 years old girl who transformed her hobby into a venture, the company took off in a very fast and successful way.
Very soon, however, Sabine would face the challenge of being a business founder. Is the business sustainable? Did the venture develop as it should? What could have been done better in these first years? Will Sabine be able to correct the venture's course?Academic Area:Entrepreneurship
Mobivery is a company dedicated to designing, developing and selling apps. The company had 40 employees and a revenue of 1.8 millionn euros by 2012.
Three partners founded Mobivery in May 2008. The technology of the new iPhone was not out, but these three people who worked for the same company and were linked to the technology sector saw the coming revolution. They knew that the “apps” were going to be disruptive and they would change the rules of the market. The iPhone would change how people used the mobile phone.
At the beginning, they had more questions than answers. However, they knew a business opportunity existed.
The iPhone 3G launched and changed the technological world in June of 2008. It appeared in Spain a month later. Mobivery was ready for the challengeAcademic Area:Human Resources
elBullifoundation: A Delicate Experiment MK1-151-I
The closing of elBulli as a restaurant on 30 July, 2011 gave rise to a new milestone - the creation of a new organisation, elBullifoundation - which emerges as a universe for the generation of creativity. The goal is to design the project as a stellar space for knowledge within the new cooking paradigm for the coming decades. Revolving around creativity, the space is both integrating and interdisciplinary, given that the creative process is connected to philosophical reflection, the arts, science, practice and technology.
This case explores the transition of the successful haute couture restaurant, ElBulli, into an innovation centre based on digital technology, called the elBullifoundation. Students will explore topics such as brand management, strategy changes, business model transformation, and positioning.Academic Area:Marketing & Communications
Rosa Vañó and Castillo de Canena CO1-259-I-M
This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.
The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?
This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.Academic Area:Organisational Behaviour | Innovation
Collision course: ETS and the global airline industr … DE1-197-I
This case introduces students to the complex drama of international climate policy negotiations. In 2008, the EU decided to include the aviation industry in its emissions trading system (ETS), beginning in 2012. The policy puts China, the US and the EU on a collision course that could end in a trade war. The policy can be seen as a clever and/or heavy-handed way of negotiating climate change policies with countries outside of the EU, notably the United States and China. Furthermore, it has indirect effects on a variety of related and supporting industries, including airline manufacturers. In both cases, firms are caught in a complex intergovernmental bargaining game in which they have to make a series of strategic choices about shaping and responding to potential outcomes.
The goal of the case is to teach students to break down and analyze complex situations involving business, government and society. They should be able to understand the causes of this policy, the relationship between firms and governments in different contexts and the consequences of this particular policy for airlines as well as related and supporting industries. Students should also be able to develop plans for firms involved in the dispute, including market and non-market responses to block or adjust to the policy. The case gives students the chance to practice lobbying and exposes them to strategic interaction at multiple levels. Because the bargaining between governments resembles a game of chicken, instructors may choose to use game theoretic terms and logic.Academic Area:Strategy
Hotel IPSUM: a marketing and commercial strategy to … MK1-149-I
Faced with the challenge of improving both sales and profitability of Bogota, Colombia’s 5-star Hotel Ipsum, General Manager Rafael Escobedo had to take into consideration the political, social, economic and technological factors working for and against him. A customer base principally traveling for business and higher room occupancy during the week than weekends coupled with a virtually non-existent marketing plan was the primary obstacle standing between Escobedo and achieving higher profitability for Hotel Ipsum. In order to do so, radical changes would have to be made in order to keep the hotel, and his job, from being negatively affected. This case will help students learn the various factors that affect how hotels remain competitive without losing profits in an ever-changing and challenging market.Academic Area:Marketing & Communications
Easy Energy DF1-183-I-M
Easy Energy is an interactive case focused on project finance. Students must consider the opportunity to invest in a solar panel installation from the points-of-view of the different stakeholders: the company the managers of the capital risk fund initiating the project the shareholders and possibly a co-investor. Finally they must make decisions regarding the launch of the project the debt structure and the inclusion of a co-investor.
Summaries of the data for the different options allow the student to easily see the effect of changing various parameters of the analysis. The case includes a comprehensive Excel spreadsheet that can be downloaded so that the calculations can be analyzed in depth and changes in the different parameters tested. The multimedia case also contains two screencast videos with commentary which explain the most important aspects of the spreadsheet.Academic Area:Finance
Lawnworks Lawn & Garden Product Group: Weighting … DO1-146-I
Lawnworks a division of a Fortune-500 North-American company builds garden tractors for the consumer and professional market. After two decades of steady growth an economic recession forces divisional management to rethink the operations and market strategy of the division or face dismissal from the parent company.Academic Area:Operations & Supply Chain Management
DANA: In the Footsteps of Khadijah al-Kubra. Women B … DF1-185-I
This case focuses on how Islamic banking, and especially women’s banking, has been evolving in recent years in Saudi Arabia and the UAE with banks created based on their religious and ethical principles. It explains the history of Islamic banking as well as how the banks function in order to be Shari’ah compliant. The case provides cultural insight into how the world of finance works in these countries where there are banks run by women with female customers in a family-like atmosphere. One of these is a branch for women created by ADIB called Dana. Through product innovation, it was created with specific products and services for women based on research and has been very successful. The case emphasizes how women are inspired by these banks for women and are able to be successful and fulfill their professional goals. It explains how women are in charge of their own money and how they have financial and decision-making power in their households as well as in the business world and goes into detail about how women are investors, financial managers, credit receivers and customers in these countries. Financial service providers in the West can draw useful lessons on how to adapt financial products to serve the needs of women.Academic Area:Finance