Search results for: 'Cambio profesional'
Rosa Vañó y Castillo de Canena CO1-259-M
This case study tells the story of the gourmet olive oil company Castillo de Canena highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who just before her 40th birthday left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take up a new professional challenge in a small company that is fast becoming her personal dream. It shows the dilemmas of such a decision and details the first successes and failures.
The case puts the student into the picture with graphs and audiovisuals in depth interviews of the transformation of the company the people and their future challenges. It also includes the description of the strategy formulation process followed by the Vañó siblings as well as of their first strategic plan. It concludes with Rosa and Francisco Vañó reflecting on the future of the company. The economic crisis and the proliferation of new products have made it more difficult to achieve success through a differentiation strategy. In this context they have received an offer to buy the company which has both strategic and personal implications: Should they sell the company? Should they make the career shift from owners to managers?
This case study can be taught as part of core MBA subjects like Organizational Behavior about career management and career transition. The case has been particularly useful in Organizational Behavior modules designed for experienced audiences, since they are more likely to be receptive to the career transition story described in the case.Academic Area:Organisational Behaviour | Innovation
Castillo de Canena DE1-187
This case summarizes the evolution of the family business Castillo de Canena Olive Juice. This company began its operations in 2003 when its founders (Rosa Mª and Francisco Vañó) decided to switch from their successful career in large multinationals and create a new company within their family business (Castillo de Canena). The case explains the process they followed to formulate their competitive strategy and the steps that they took for its execution. At the end of the case the question is raised of whether they should change their strategy due to the financial crisis and the strategic moves of their competitors.Academic Area:Strategy
Uruguay: La diferenciación de un destino turístico e … DE1-171
This case study was carried out at the request of the World Tourism Organization with the objective of being used for the training of professionals in the tourism sector. The case describes the main aspects that characterized the Uruguayan tourism sector from 200-2009. During this period the income generated by inbound tourism was doubled in American dollars as a consequence of a significant increase in spending by tourists. The objective of the case is to provide the reader with sufficient information to analyze which factors explain said increase and which are the possible challenges Uruguay faces in terms of is touristic strategy in the coming years.Academic Area:Strategy
Carrera y Carrera SI1-123-M
Carrera y Carrera is an interactive case about the implementation of an ERP system in a company devoted to traditional jewelry and involved in a process of modernization and internationalization. The case describes the steps of an ERP implementation showing the production process of a piece of jewelry by means of videos and allows the student to simulate the decision making process during an ERP implementation in an interactive exercise.
The case targets MBA students in the subject of Information Systems & Technologies, related to ERPs, professionals of Information Systems and Technology Programs, as well as students of Programs of the Luxury Sector or Family Business.vAcademic Area:Information Systems & Technologies