Search results for: 'Alignment'
The British connection:A ransom negotiation NG1-141-I
What is the best approach to negotiating the release of a person who has been kidnapped for ransom?
This case details the step-by-step process used by LondonX, a large British insurance company, to help families of individuals who have been taken hostage negotiate their safe release with their captors. It examines negotiation techniques used by both sides and can be used to analyze various issues including negotiation techniques, alignment of interests between the insurer and the family, advice to victims and families, and ethical issues in high-stakes negotiations.Academic Area:Others | Negotiation
This interactive multimedia case describes Aedas a leading architectural firm which has developed a strong research culture. This has led to the creation of specialist groups within the firm for the main R&D fields at stake.
The case touches different aspects such as innovation ROI knowledge management business-IT alignment inside a professional services firm and includes several rich graphic elements such as videos of the company’s protagonists and a decision tool where students have to think about the new setup of a research project at AEDAS.
The case study is designed to be discussed in one session with the support and guidance of the professor in areas such as Innovation Management, Project Management and Information Systems and Technology.Academic Area:Operations & Supply Chain Management | Innovation
Happiness at work? R and the Organization of the 21s … RH1-139-I
From its inception, the story of R is quite surprising. A small organization who decided to become a telecommunications operator for a complete territory, without a technological partner. Back then, neither the sector nor investors saw cable as a possibility, but R took it upon itself and heavily invested in such option, even though the costs were high. After such a decision their growth seemed unstoppable. This strategy was supported by a strategy of people management based on the concept of happiness at work.Academic Area:Human Resources
Launching a Pringles line extension in Spain MK1-164-I
The case shows how the protagonist needs to work on two fronts: 1) with the European innovation team & 2) with the local trade team to ensure the best fit with customers, consumers and shoppers.
During the case, different questions arise: the name "Tortilla" (of potatoes?), the communication model, the distribution strategy, pricing and promo strategy, all this together or separately from Pringles potatoes?
It has been created for use in undergraduate and graduate programs (MBA, MIM, and Executive MBA) within Marketing and Communication sessions. A preliminary knowledge on the 4 P´s of marketing is needed.Academic Area:Organisational Behaviour | Human Resources | Marketing & Communications