Search results for: 'Advertising'
Strategic Communication at Locarno Film Festival CM1-003-A-I-M
Strategic Communication at Locarno Film Festival is an interactive multimedia case that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006.
This repositioning is studied through video interviews examples of the activities implemented and interactive exercises.Academic Area:Marketing
IKEA Communication Strategy MK1-132-I-M
This case tells the story of IKEA and its communication strategy from its arrival in Spain in 1996 to the year 2004. The case details the history of the company and provides examples of different campaigns from around the world.
Students can study the different marketing campaigns with their desired objectives and the outcomes that the company wished to achieve in the different stages. TV commercials outdoor print and catalogue examples provide background for the analysis. As a conclusion students are asked to consider four alternate campaigns for the future and select the one they feel is most suitable.Academic Area:Marketing