Search results for: 'Administración'
The case describes how one of the companies responsible for the construction of the third phase of the Panama Canal had difficulties dealing with local authorities. The dilemmas are centered around the strategic alternatives that they had for communications and public relations, and how these affect their relationships with stakeholders.Academic Area:Strategy
Big Data SI2-107-M
This tutorial is aimed at introducing students to the main concepts of Big Data. The material includes videos interactive exercises supplementary material and elements of gamification. Students will learn about the origins of the Big Data concept its definition and characteristics the technologies used and when Big Data is suitable for business.
In addition students will have a chance at putting into practice their knowledge and to consider the latest trends surrounding this technology. All of this intertwined with elements that will keep students entertained throughout their learning. For example badges can be won along the way recognizing the knowledge acquired while helping to increase engagement with content.
This material can be used in undergraduate and graduate programs (especially MBA and other management programs) as well as in executive education courses where topics such as technology management and digital business are incorporated.Academic Area:Information Systems & Technologies
Supermercados Isleños, S.A. DF1-217
In a rainy day of February, Antonio Gómez, General Manager and shareholder of Supermercados Isleños, S.A. (SISA) was trying to organize his ideas, develop arguments and draw conclusions to be able to defend his new and ambitious strategy for the company at the next meeting of the Board of Directors. While he stared at the rain beating down against his windowpane he tried to concentrate on the facts.... This case study describes, from the point of view of the General Manager, the alternatives SISA is facing in order to ensure its survival.Academic Area:Finance
El lanzamiento de Clickair y su fusión con Vueling DE1-188
The case describes the history of Clickair, from its creation in 2006 until its merger with Vueling in 2009. In 2005, the Board of Directors of Iberia decided to enter the low cost segment through the creation of an independent airline, where Iberia would have a shareholding. In 2006, Clickair began its operations with strong social, political, union and competitive reactions. The case also describes the situation of its direct competitor Vueling.
This case can be used in a Strategic Management course for a session on strategic renovation.Academic Area:Strategy
Balompié F.C. CG1-126
The case spins around the administration of a football (soccer) team that has just recently reached the second tier. The administration is thinking of establishing an analytical accounting system, that allows them to control the costs and be as efficient as possible in their objective of reaching the highest levels of the football competition.Academic Area:Cost Accounting & Management Control