Search results for: 'Administración'
La Expansión del Grupo Hotelero Palladium DE1-224
The case describes the challenges and opportunities of the Palladium Hotel Group (PHG). PHG is a Spanish company founded in the 60s by the Matutes family that, with over 60 years in the market, is one of the leading companies in the sector.
This case describes the main milestones and challenges of PHG caused by the digital transformation trends in the tourism sector during the previous decade. It includes the story Ushuaïa Ibiza Beach Hotel, which is known for changing Ibiza forever. It also discloses the P2P dynamics achieved with the consolidation of Palladium Addicts.
There is also a description of the segmentation, targeting and positioning strategy followed by the marketing team and the importance of the digital transformation to create a dynamic and proactive management strategy.
The growth of the company was effective in terms of revenue and profits in the past decade, and PHG’s next challenge was to further conquer the American traveller and redesign the strategic roadmap for the coming years in order to achieve the growth and customer experience objectives.
This case has been designed for use in undergraduate, graduate (MBA programs and Master in Management programs), and Executive MBA and Executive Education programs as well as in courses such as Marketing Strategy, Digital Transformation and Digital Innovation.Academic Area:Strategy | Marketing
The case describes how one of the companies responsible for the construction of the third phase of the Panama Canal had difficulties dealing with local authorities. The dilemmas are centered around the strategic alternatives that they had for communications and public relations, and how these affect their relationships with stakeholders.Academic Area:Strategy
Big Data SI2-107-M
This tutorial is aimed at introducing students to the main concepts of Big Data. The material includes videos interactive exercises supplementary material and elements of gamification. Students will learn about the origins of the Big Data concept its definition and characteristics the technologies used and when Big Data is suitable for business.
In addition students will have a chance at putting into practice their knowledge and to consider the latest trends surrounding this technology. All of this intertwined with elements that will keep students entertained throughout their learning. For example badges can be won along the way recognizing the knowledge acquired while helping to increase engagement with content.
This material can be used in undergraduate and graduate programs (especially MBA and other management programs) as well as in executive education courses where topics such as technology management and digital business are incorporated.Academic Area:Information Systems & Technologies
Supermercados Isleños, S.A. DF1-217
In a rainy day of February, Antonio Gómez, General Manager and shareholder of Supermercados Isleños, S.A. (SISA) was trying to organize his ideas, develop arguments and draw conclusions to be able to defend his new and ambitious strategy for the company at the next meeting of the Board of Directors. While he stared at the rain beating down against his windowpane he tried to concentrate on the facts.... This case study describes, from the point of view of the General Manager, the alternatives SISA is facing in order to ensure its survival.Academic Area:Finance
El lanzamiento de Clickair y su fusión con Vueling DE1-188
The case describes the history of Clickair, from its creation in 2006 until its merger with Vueling in 2009. In 2005, the Board of Directors of Iberia decided to enter the low cost segment through the creation of an independent airline, where Iberia would have a shareholding. In 2006, Clickair began its operations with strong social, political, union and competitive reactions. The case also describes the situation of its direct competitor Vueling.
This case can be used in a Strategic Management course for a session on strategic renovation.Academic Area:Strategy
Balompié F.C. CG1-126
The case spins around the administration of a football (soccer) team that has just recently reached the second tier. The administration is thinking of establishing an analytical accounting system, that allows them to control the costs and be as efficient as possible in their objective of reaching the highest levels of the football competition.Academic Area:Cost Accounting & Management Control