Search results for: 'APR'
Mondelez: Compromiso Harmony DE1-215
This case describes how Modelez Iberia launched a corporate social responsibility project called the Harmony Commitment program after good sales results were obtained when it was carried out in France. The essence of the initiative was very closely related to the basis of its competitive advantage: the purchase of local raw materials (they had to be traceable); proven quality; and an emphasis on how the product is associated with sustainability and with maintaining balance in local biodiversity. It obligated farmers to sow a certain variety of wheat under specific conditions.
Although a campaign that was carried out showed that the initiative had a strong impact and was widely known, the brand manager was not satisfied with the results since it was complicated to measure the program’s commercial impact. He wondered if the concept of "better wheat, better biscuits" was enough as a basis for his sales campaign, thinking perhaps that it was better not to insist on the Harmony Commitment, seeing how complex it was to communicate. On the other hand, the project had had a very favorable acceptance among suppliers and company employees. With the program ceasing to be a novelty and with competitive pressure continuing to grow, the director of communications, corporate responsibility and public affairs must analyze the project’s evolution and decide what the next step should be.Academic Area:Strategy
DIRIGIENDO EMPRESAS EN ENTORNO GLOBALES. INTRODUCCIÓ … EC2-113
This technical note is introductory to a course on the economic environment of businesses. It provides an overview of the main problems of the economic environment, some explanatory ideas and models and a first glance at the main macroeconomic issues: growth and the cycle, unemployment, inflation, public deficit and structural deficit. Some ideas on government intervention in the economy and the global economic environment are also presented.
In the second part, the characteristics of the main models that are used in the analysis of the economic environment of businesses are presented and the main indicators of economic output are defined: income, expenditure, prices and population. We will start from the circular flow of income model, the version that distinguishes the goods market from the factory one as well as the macroeconomic adaptation that identifies the moment of expenditure, output and income. After defining the main variables, the various models that are usually used are briefly reviewed. Some concepts on the analysis of the datasets are provided before. At the end, a number of important clarifications are explained to avoid different economic concepts from being misunderstood.
On the last pages, an overview of building the aggregate supply and aggregate demand model is provided. We will use it as the basis for understanding how the economy works as a whole.
This technical note substitutes the previous ones EC2-001 "Entorno Económico: Dirigiendo Empresas en la Economía Global" and EC2-002 "Indicadores Económicos y Análisis de Coyuntura" that are no longer available.Academic Area:Economic Environment
Big Data SI2-107-M
This tutorial is aimed at introducing students to the main concepts of Big Data. The material includes videos interactive exercises supplementary material and elements of gamification. Students will learn about the origins of the Big Data concept its definition and characteristics the technologies used and when Big Data is suitable for business.
In addition students will have a chance at putting into practice their knowledge and to consider the latest trends surrounding this technology. All of this intertwined with elements that will keep students entertained throughout their learning. For example badges can be won along the way recognizing the knowledge acquired while helping to increase engagement with content.
This material can be used in undergraduate and graduate programs (especially MBA and other management programs) as well as in executive education courses where topics such as technology management and digital business are incorporated.Academic Area:Information Systems & Technologies
Lanzaderas de empleo y emprendimiento solidario. Cas … (A) GE1-139-A
Case A describes the origins and functioning of LEES in 2013. This is a program launched by José María Pérez González, a Spanish social entrepreneur, in order to address the problem of unemployment in Spain. Mirroring his former social enterprise (Fundación Santamaria La Real), for which he had been nominated Ashoka fellow in 2008, the LEES are a series of accelerators aimed at the unemployed. Designed to make up for the shortcoming of governmental employment policies, where unemployed are passive and isolated, the LEES program follows a holistic approach that fosters the proactiveness of individuals, leverages their skills and increases their visibility. It adopts a collaborative, supportive model, based on people and their capacity for teamwork. Participants in the accelerators organize their activities for an average of 6 months and are led by a coach. The program also strives to involve most actors of the society (municipalities and governmental institutions, private local firms, NGOs, individual volunteers, local training centers, co-working or entrepreneurship centers, universities, etc.) into shaping a global solution to unemployment. Although they are overseen by the LEES central office, accelerators function as quasi-autonomous entities and take up the roles of project management, maintenance, student selection and appointment of functional committees.Academic Area:Entrepreneurship
Introducción al Análisis Financiero a través de Rati … CF2-109-M
Interactive technical note comprising a quiz and an exercise focusing on analyzing the ratios once they have been calculated.
Using the hotel industry in general and the company NH in particular, students learn how to handle the basic ratios and perform a financial analysis. The exercises are self-corrected: the quiz is a web form and the final questionnaire is an Excel page which the students have to complete and then make a comparison with the competitor Sol Meliá.
Furthermore, the case includes a glossary with definitions and formulas, a pyramid that classifies the ratios used, and a series of specific ratios used on this particular industry.Academic Area:Financial Accounting
Sownage: Cyber security and business continuity SI1-139-I-M
The case details events from April to June 2011 when an attack on the PlayStation Network (PSN) occurred. As a consequence of this incident the PSN systems shut down and personal information about users was stolen by hackers. Students will analyze the facts and then present action paths putting themselves in the role of a PlayStation team member in charge of the situation. They will also need to develop a business continuity plan for the future.
The case has been developed as a simple multimedia tool with the information organized according to the different stakeholders and through a timeline of the attack. In addition to texts and images each chapter has a number of links that students can visit to delve deeper into their analysis.
This case study is designed to be used at various levels. Versions of this case have been used at the, pre-experience MBA, the MBA, and the Executive MBA, and a blended Global MBA in the session dedicated to information security management.Academic Area:Information Systems & Technologies
El rol de la seguridad de la información en el fraud … SI1-142
This case deals with the issue of IT security that led to a case of fraud, carried out by one of its own employees who was able to get around almost all of the system controls, within the enterprise Société Générale. In this case the student will learn how to avoid these types of situations due to a lack of risk management in financial insitutionsAcademic Area:Information Systems & Technologies
Sownage: Cyber security and business continuity SI1-139-I
This case details the events that took place from April to June of 2011, when the PlayStation Network (PSN) servers were hacked. As a result of this incident, PSN’s servers went down and its users’ personal information was stolen. Students should analyse the facts and then present alternative plans of action, putting themselves in the shoes of the team that PlayStation delegated to handle the situation. They should also present a plan for a long-term business continuity strategy.Academic Area:Information Systems & Technologies
XSTRATA Y LA REFORMA FISCAL DEL SECTOR MINERO AUSTRA … (B) DE1-202-B
In 2010, the Australian Government announced a proposed overhaul of the taxation regime governing its large mining sector. The announcement came at a time when Australia’s mining industry was booming but concerns were also growing about how to distribute the gains of the mining boom between mining companies and the Australian people, and how to harness the success in the mining sector to promote long term sustainable economic growth across Australia. It was partly to address these concerns, as well as to improve the efficiency of the way in which mining was taxed, that the tax reform proposal was developed. At the heart of the proposal was a shift from a volume based royalty system of taxation to a system based on mining companies’ profits.
Focusing on Xstrata, the largest foreign mining company operating in Australia, the case charts how the mining industry acted collectively to conduct a wide-ranging and aggressive public and private lobbying campaign against the tax. Central to this campaign was the use of traditional and new media – newspapers, radio, television, internet, and social networking sites – to try and turn public opinion against the tax. This campaign successfully sowed doubts into the minds of many and attracted support from the political opposition, and other business groups outside of the mining sectorAcademic Area:Organisational Behaviour | Strategy