Search results for: 'APR'
Renta Fija Soberana DF2-234
This technical note explains sovereign bonds. It consists of debt incurred by states, and hence is credit-risk free. However, it is not free of others such as market and liquidity risks. It also goes into the different types of sovereign bonds, starting with treasuries and bonds. Likewise it covers related concepts and other concepts like inflation bonds and segregable coupons.Academic Area:Finance
Renta Fija Privada, Subordinada y Titulizaciones DF2-230
This Technical Note references all the financial instruments of private equity.
First, it illustrates the three main risks of these financial instruments: market risk, liquidity risk and credit risk. Additionally, it states which are the main products in the eyes of the Comisión Nacional Del Mercado de Valores (CNMV).
Then it how, within the liabilities structure of a firm, there frequently exists a difference between senior and subordinate debt, where the main characteristic of the latter is that, faced with an asset reduction, it suffers a decrease in value after the capital but before the senior debt.Academic Area:Finance
Operativa Bancaria Básica DF2-229
En esta Nota Técnica se hace una breve introducción a la Operativa Bancaria Clásica o Tradicional.
Primero, se explica el Mercado Interbancario, que es el ámbito donde se aplican los tipos de interés cobrados entre Bancos al financiarse.
Adicionalmente, se muestran las fuentes básicas de ingreso de la banca, y las diferencias entre la estructura de contabilidad de una empresa no financiera y una financiera. Igualmente, se exponen los productos de Pasivo como Cuentas Corrientes, de Ahorro y Repo (Repurchase Agreement), así como también los productos de Activo como Préstamos, Factoring y Leasing. Otro tema de interés, es la forma en que las entidades financieras administran las inversiones de sus clientes, por medio de: Acciones, Bonos, Warrants/Opciones, Futuros, Contratos por Diferencias, Bonos Estructurados y Fondos de Inversión.
Finalmente se exponen los productos de cobertura más sencillos que un Banco ofrece a sus clientes.Academic Area:Finance
Renta Variable DF2-235
This technical note explains all the financial equity products to be found in Europe, but in Spain in particular.
It starts with the public and private ordinary shares, and moves on to explain the spanish index IBEX 35, made up with 35 companies, featuring Inditex, Banco Santander, Telefonica, BBVA and Repsol among others. It also includes a detailed explanation around the preemptive subscription rights through an exercise vs. future capital increases, by reviewing the effect on the theoretical value. On the other hand, it explains the concept of preferred stock and the main differences with ordinary stock.
It also explains other complex products such as financial futures contracts, contract for differences and others.Academic Area:Finance
Derivados de tipo de cambio DF2-233
This technical note starts with the notation used for currency exchange and goes further into methods to calculate it. Then it moves to explain the main difference between futures and options, and further into currency exchange derivatives, with their respective calls and puts. It also deals with buyer and seller tunnels, and exotic derivatives.Academic Area:Finance
Análisis de ratios CF2-122
When analyzing a company with regards to its economic and financial health, ratios are the most common tool. They are designed to show the relation between different accounts. Since the financial ratios are so many, it is important to set a path for the analysis to avoid getting lost in the available data.Academic Area:Financial Accounting | Finance
Necesidades operativas de fondos y fondo de maniobra CF2-123
To understand a company’s capacity to create economic value it is necessary to understand, among others, the structure and composition of its current assets and liabilities, as well as its relationship with sales. The reason is that it directly influences the capital invested in operations, which is a determining factor over the ROIC. Through these lenses, it is also possible to analyze the potential default risk of the business.Academic Area:Financial Accounting
Creación y Desarrollo de la Marca Aquarius MK1-160-M
This multimedia case shows the complete process of brand creation, construction and management. Comprised of the steps that must be taken in the process, tools and strategies for communication, and the types of decisions that must be faced when managing a brand, students will learn a model that can later be used in other markets and sectors or with other products, as well as understand key factors of the creative process and the search for efficient solutions for communication-based business problems.
Various videos with people who actively participated in the creation of the Aquarius brand are included, such as Marcos de Quintos, Chief Marketing Officer for The Coca-Cola Company, and Miguel García, Creative Director of Sra. Rushmore. It also includes several graphs in which students can analyze market tendencies, competition in the sector, or the rise in non-carbonated beverages in the Spanish market. This data is available in an Excel spreadsheet which the student can download and use to carry out a study.
At the end of the case, several dilemmas which Aquarius faces are brought up, requiring the student to consider different strategies in order to resolve the future challenges Aquarius will be faced with.
The case is recommended for students of degrees and master programs (MBA, MIM, Executive MBA) in marketing and communications sessions and as a basis for a work during the course. It can be used in courses directly related to brand management, commercial communication, integrated communication, communication strategy and creativity.Academic Area:Marketing
Mondelez: Compromiso Harmony DE1-215
This case describes how Modelez Iberia launched a corporate social responsibility project called the Harmony Commitment program after good sales results were obtained when it was carried out in France. The essence of the initiative was very closely related to the basis of its competitive advantage: the purchase of local raw materials (they had to be traceable); proven quality; and an emphasis on how the product is associated with sustainability and with maintaining balance in local biodiversity. It obligated farmers to sow a certain variety of wheat under specific conditions.
Although a campaign that was carried out showed that the initiative had a strong impact and was widely known, the brand manager was not satisfied with the results since it was complicated to measure the program’s commercial impact. He wondered if the concept of "better wheat, better biscuits" was enough as a basis for his sales campaign, thinking perhaps that it was better not to insist on the Harmony Commitment, seeing how complex it was to communicate. On the other hand, the project had had a very favorable acceptance among suppliers and company employees. With the program ceasing to be a novelty and with competitive pressure continuing to grow, the director of communications, corporate responsibility and public affairs must analyze the project’s evolution and decide what the next step should be.Academic Area:Strategy