Search results for: 'APR'
Big Data SI2-107-M
This tutorial is aimed at introducing students to the main concepts of Big Data. The material includes videos interactive exercises supplementary material and elements of gamification. Students will learn about the origins of the Big Data concept its definition and characteristics the technologies used and when Big Data is suitable for business.
In addition students will have a chance at putting into practice their knowledge and to consider the latest trends surrounding this technology. All of this intertwined with elements that will keep students entertained throughout their learning. For example badges can be won along the way recognizing the knowledge acquired while helping to increase engagement with content.
This material can be used in undergraduate and graduate programs (especially MBA and other management programs) as well as in executive education courses where topics such as technology management and digital business are incorporated.Academic Area:Information Systems & Technologies
Sownage: Cyber security and business continuity SI1-139-I-M
The case details events from April to June 2011 when an attack on the PlayStation Network (PSN) occurred. As a consequence of this incident the PSN systems shut down and personal information about users was stolen by hackers. Students will analyze the facts and then present action paths putting themselves in the role of a PlayStation team member in charge of the situation. They will also need to develop a business continuity plan for the future.
The case has been developed as a simple multimedia tool with the information organized according to the different stakeholders and through a timeline of the attack. In addition to texts and images each chapter has a number of links that students can visit to delve deeper into their analysis.
This case study is designed to be used at various levels. Versions of this case have been used at the, pre-experience MBA, the MBA, and the Executive MBA, and a blended Global MBA in the session dedicated to information security management.Academic Area:Information Systems & Technologies
El rol de la seguridad de la información en el fraud … SI1-142
This case deals with the issue of IT security that led to a case of fraud, carried out by one of its own employees who was able to get around almost all of the system controls, within the enterprise Société Générale. In this case the student will learn how to avoid these types of situations due to a lack of risk management in financial insitutionsAcademic Area:Information Systems & Technologies
Sownage: Cyber security and business continuity SI1-139-I
This case details the events that took place from April to June of 2011, when the PlayStation Network (PSN) servers were hacked. As a result of this incident, PSN’s servers went down and its users’ personal information was stolen. Students should analyse the facts and then present alternative plans of action, putting themselves in the shoes of the team that PlayStation delegated to handle the situation. They should also present a plan for a long-term business continuity strategy.Academic Area:Information Systems & Technologies
Multimedia case that analyzes the online sales strategy of Mango. This case covers the strategy since the company started the e-commerce campaign in 2000 up until 2008.
This case contains a series of interactive graphs that explain what e-commerce is and the impact it can have on the P&L of a company especially in the retail sector. It also includes a "did you know?" that describes the use of e-commerce platforms in different sectors.
Videos of Mango managers discussing the decisions they took before and after the implementation of the online strategy complement the material.
The case can be used in different areas (Information Systems & Technologies, Strategy, Marketing, Operations) as well as specialized electives such as e-commerce. It is used to provide an overview and introduction on the steps before defining a strategy and e-commerce with international reach as well as a first approximation to the areas included in this strategy and the efforts required for optimal development.Academic Area:Information Systems & Technologies
El Club Milano Preferente SI1-118
The case discusses how the introduction of the corporate CRM of Grupo Cortefiel affected their Milano chain and the way they faced their business. When implementation came, the brand also had to review topics around their growth model. The questions considered aspects like the franchise model, the store development model itself, and mainly a loyalty program based on the available client information. One of the challenges resulting from the change was how to maximize the use of technology, but also the need to find qualified personnel for its management.Academic Area:Information Systems & Technologies