This Multimedia Case will drive the student through an immersive musical journey along a premium quality hand –made Spanish guitar. The student will have the opportunity to follow the story of Manuel Rodriguez, a daring entrepreneur. They will be able to follow the companies and generation´s world trip and understand the reasoning behind his actions.
Using Manuel Rodríguez´s case, students will have the opportunity to put themselves in the position of a serial entrepreneur, constructing their own journey alongside Manuel Rodríguez Guitars. Their decisions and experiences along the multimedia case will get stored digitally, in order to have an open discussion in class.
Decision-making, drag and drop, and other interactive activities make up the learner journey; these activities are based on tangible entrepreneurial frameworks and business models.
The Business Plan: Analyzing the feasibility of a … GE2-108-I
Introduces students to the business plan and explains how it can be used to describe and analyze a business opportunity, to examine its feasibility and to develop strategies to turn an opportunity into a business project. It also explains how it must be adapted based on the audience, the objective and its degree of development and how it is a document that is “never finished.”
A generic model of a business plan is suggested and then there is a detailed description of the executive summary and each part of the plan including the introduction, project champions team, business model, sector analysis, strategy for implementation of the business model, legal structure, economic-financial analysis, risks and mitigation and conclusions.
El plan de negocio: analizando la viabilidad de un … GE2-108
Se analiza el plan de negocio como documento indispensable de análisis, planificación, control y venta del proceso emprendedor, tanto a nivel de nuevas iniciativas empresariales, como en proyectos de consolidación de PYMES y en desarrollos internos de proyectos corporativos en medianas y grandes empresas.
Se explica desde cómo desarrollar y elaborar un plan de negocio, los aspectos formales a la hora de redactarlo, su contenido; y explica también el sumario ejecutivo que es un documento que hay que elaborar y supone un resumen de toda la actividad propuesta en el plan de negocio.
Ethiopia: Doing business at the bottom of the pyra … EC1-139-I-M
What is it like to live and do business at the base of the pyramid? This multimedia is the second part in a series of reports from students who have spent time living, working and volunteering in Ethiopia.
This installment focuses on the different types of businesses that exist and operate in the East African country and begins to explore both the opportunities and challenges that business owners face. Here we display the first-hand accounts from those who have spent time in large and small companies and can relay the challenges of doing business in the bottom of the pyramid.
The students´ experiences are brought to life through images and video interviews. The conclusion posing the ultimate question: Can money be made doing business at the bottom of the pyramid?