MOBIVERY

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IE code:
RH1-145-I
Language: English
Format:
PDF
Nr. Of Pages:
21
Academic Area:
Type of publication:
Case Study

Description

Mobivery is a company dedicated to designing, developing and selling apps. The company had 40 employees and a revenue of 1.8 millionn euros by 2012.

Three partners founded Mobivery in May 2008. The technology of the new iPhone was not out, but these three people who worked for the same company and were linked to the technology sector saw the coming revolution. They knew that the “apps” were going to be disruptive and they would change the rules of the market. The iPhone would change how people used the mobile phone.

At the beginning, they had more questions than answers. However, they knew a business opportunity existed.

The iPhone 3G launched and changed the technological world in June of 2008. It appeared in Spain a month later. Mobivery was ready for the challenge