Ontruck

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IE code:
SI1-157-I
Language: English
Format:
PDF
Nr. Of Pages:
7
Type of publication:
Case Study

Description

Ontruck is one of the most successful young start-ups in Spain, with markets already working in Madrid, Barcelona, Valencia and London.

The case describes the business model of Ontruck, analyzes the market and the competition and highlights the process of evaluation of some different options and the main challenges for the next round of growth.