SALESFORCE.COM

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IE code:
DE1-183
Language: Spanish
Format:
PDF
Nr. Of Pages:
15
Academic Area:
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Description

Salesforce.com was listed by Forbes magazine as the fastest growing technology company, only surpassed by Google.

This material analyzes the evolution of Salesforce.com during those 10 years of existence, and how they could develop their CRM applications, something that the big players of this sector such as Siebel Systems were not able to achieve with the same success.