The Expansion of Palladium Hotel Group

Designing the Third Revolution: The North American Challenge

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IE code:
DE1-224-I-M
Language: English
also available in Spanish
Format:
Multimedia
also available in PDF
Est. dedication time:
60 minutes
Academic Area:
Type of publication:
Case Study
The Expansion of Palladium Hotel Group

Description

Palladium Hotel Group, a family-owned business that began on the small island of Ibiza, Spain, has enjoyed healthy profits and growth since its inception. However, in 2017, globalization changed the way travelers behaved. The board had identified the North American market as a key driver for achieving the group’s strategic objectives and high margin. The hotel group now needed to maximize loyalty, average daily rates, qualified occupancy and guest experience. How were they to go about this?