Heinz: Warren Buffett´s bid for the Ketchup giant



IE code:
Language: English
Multimedia and interactive
Est. dedication time:
90 minutes
Academic Area:
Type of publication:
Case Study
Systems security, Cyber security, Business continuity plan, Internet security, Cyber-attack


In 2013, 3G and Berkshire Hathaway acquired the Heinz group in a multi-billion dollar deal. But how much did they pay? And how did Warren Buffett, one of the richest people on the planet, even know what was a reasonable amount to offer?

In this interactive case study, students assume the role of finance managers advising Mr. Buffett. Through video animations and Excel spreadsheets, they will need to make forecasts and ultimately predict a reasonable price for the acquisition of H. J. Heinz Company.

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