Política de distribución (I)

Concepto, funciones y estrategia

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IE code:
MK2-110
Language: Spanish
Format:
PDF
Nr. Of Pages:
8
Academic Area:
Type of publication:
Technical Note

Description

This note explains the concepts and basic functions of the distribution phase of a company, as well as the possible channels to utilize for such phase. It also goes into the relationship that develops between manufacturer and distribution companies.