ACB Endesa Sponsorship

IE code:
MK1-161-I
Language:   English
also available in Spanish
Format:  
PDF
Nr. Of Pages:
8
Academic Area:
Type of publication:
Case Study

Description

Time is ticking for Endesa, an electrical company that sponsors the ACB (Spanish Basketball League), to decide whether to renew their sponsorship of the ACB or part ways. After a four year contract originally signed to help reposition the Endesa's brand, they cannot ignore that interest in their league is waning, many top Spanish players are drafted by the NBA, or ACB's inability to find a sustainable and profitable business model in the Is this the end of Endesa and ACB’s relationship or simply a short break?