Las PYMES frente a las grandes empresas en los nuevos escenarios competitivos: sus armas estratégicas

IE code:
GE2-112
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
11
Academic Area:
Type of publication:
Technical Note

Description

In this technical note, the factors that spell an end to SMEs and all the ones that, as a counterpart, not only have allowed them to not disappear but have also encouraged their strengthening are analyzed. Specifically, strategic weapons of small businesses are studied.