Blu:sens

IE code:
GE1-112-I
Language:   English
Format:  
PDF
Nr. Of Pages:
14
Academic Area:
Type of publication:
Case Study

Description

This case is about a very successful company called Blu:sens that became the leading Spanish MP3 manufacturer just three years after it started with “share capital of €3,006, two people and a dream.” The case includes a timeline of how the company was launched and details about its strategic moves regarding financing, manufacturing, distribution, products, differentiation and internationalization. The company’s goal was to “conquer the world” and thanks to these strategic moves, it was able to do so by growing in a very short period of time and expanding globally, even when faced with the financial crisis in Europe.