A Teaching Note is available for this material.
Collaborators:Nicolas Gavela Martinez (IMBA Alumni)
Publish date:June 30, 2011
Company Size:Big (101 and more)
Dale un respiro a los orangutanes: KitKat de Nestl … (A) DE1-174-A
This case is about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.Academic Area:Strategy | MarketingFormat: PDFLanguage: SpanishType of publication:Case Study