Dale un respiro a los orangutanes: KitKat de Nestlé, Greenpeace y el aceite de Palma Part: A

IE code:
DE1-174-A
Language:   Spanish
also available in English
Format:  
PDF
Nr. Of Pages:
23
Academic Area:
Type of publication:
Case Study

Description

This case is about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.