Teens and Toys

IE code:
CG1-004
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
6
Type of publication:
Case Study

Description

The arrival of Monika Zarra to the board of the toys chain Teens and Toys has opened the possibility of a new sales channel: Internet sales. This case goes through some of the pros and cons that a company might face with this new channel and what to take into account before facing the change.