Role Play - Derecho de la Competencia. Anexo 5. Instrucciones Henkal Part: Rol 5

Asociación Empresarial: Objetivos, retos y peligros.
IE code:
AJ-DM-006
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
6
Academic Area:
Type of publication:
Simulations and Games

Description

Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for Henkal, but also an analysis of who is who to help conduct the two meetings of the activity.


The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market