Ethiopia: Doing business at the bottom of the pyramid



IE code:
Language: English
Multimedia and interactive
Est. dedication time:
60 minutes
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

Systems security, Cyber security, Business continuity plan, Internet security, Cyber-attack


What is it like to live and do business at the base of the pyramid? This multimedia is the second part in a series of reports from students who have spent time living, working and volunteering in Ethiopia.

This installment focuses on the different types of businesses that exist and operate in the East African country and begins to explore both the opportunities and challenges that business owners face. Here we display the first-hand accounts from those who have spent time in large and small companies and can relay the challenges of doing business in the bottom of the pyramid.

The students´ experiences are brought to life through images and video interviews. The conclusion posing the ultimate question: Can money be made doing business at the bottom of the pyramid?

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