An app you can't refuse

Mafia Business School
IE code:
SI1-153-I-M
Language:   English
also available in Spanish
Format:  
Multimedia
Est. dedication time:
60 minutes
Type of publication:
Case Study
Systems security, Cyber security, Business continuity plan, Internet security, Cyber-attack

Description

This multimedia case describes the situation of BigBangBox, a startup that creates edutainment apps. It shows the strategy followed by them in the launch of previous products. It also offers the necessary information about the markets of apps, to understand the importance of selecting the right strategy, with the business model and the promotion as keys to success.

After analyzing the new app, Mafia Business School, the student can decide the strategy for its launch. The student will have the opportunity of selecting an adequate business model and levels of promotion through the use of a simulator.

The case includes the participation of the founders, who tell the story of BigBangBox as a startup and confront the students with the dilemma of the launch of Mafia Business School. It is narrated through a comic, also known as graphic story. It has a modern and functional design, including resources provided by the company to make the case more entertaining and fun.