Viajes Nobel had a spectacular growth in the last few years, even after the debacle of September 11. However, in 2007 and after 23 years in business, they faced a new crossroads about the future of their growth. The partners, siblings Roberto and Antonio, couldn’t reach an agreement over topics such as the use of internet, whether or not to diversify and enter the inbound business by organizing local trips in Spain for foreigners and even about the desirable rate of growth, because they didn’t agree how this could affect their exclusivity and tailor-made trips identity.
It was necessary to clarify priorities and define a common project in which everyone felt comfortable. But where should they start?