Fratelli Rustici International Toy Shoes

IE code:
EC1-124
Language:   Spanish
Format:  
PDF
Nr. Of Pages:
7
Type of publication:
Case Study

Description

This is a case about an SME, in the shoe industry, that thanks to the expertise of its partners and a successful R&D investment is able to successfully operate in international markets, even during crises. The product is manufactured in China and is then imported to Italy to be commercialized in the EU, and in a latter phase in Chile.