Jean Pierre Derreau y Sportcentre



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Language: Spanish
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Case Study


Sportcentre had decided to open a stellar store in Spain, of over 5,000 square meters. For that, the General Manager of Sportcentre Spain decided to bring Jean Pierre Derreau, one of the main values of the brand in France. Initial results of the store after 3 months were disappointing: sales below projections, weekly loss of clients, salesforce resignations, average sales basket reduction and many empty shelves. Add client complaints due to scarce personnel attention and long cues and waiting time for payments, and the results can't be good.

Jean pierre was reflectin upon the words of the Spanish general manager las week "This situation is starting to worry the higher ranks; on our meeting next week I want you to present a plan to solve this situation. Luciene, the General Manager, will be here."

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