Lobbying

IE code:
DG01-380-I
Language:   English
Format:  
PDF
Nr. Of Pages:
9
Academic Area:
Type of publication:
Technical Note

Description

This Technical Note gives an overview of lobbying as a way for managers to influence governments, policy, and regulation.  It defines lobbying, explains why lobbying is becoming an increasingly important tool for managers in the implementation of their non-market strategies, and reviews key elements of a lobbying campaign.  The Note also includes an analysis of the role of professional lobby consulting firms and a discussion of ethical considerations related to lobbying public officials