A Teaching Note is available for this material.
This multimedia case presents the evolution of Bodaclick from its founding in the year 2000 through to 2008. During this time the business model changed from a commission model based on the sale of products and services to that of one mainly based around selling advertising on the Internet.
The multimedia case is narrated by the company's managers who analyze the events of each year.
It also explores the management decisions and the internationalization of the company. In addition a guided virtual tour of the website with the content manager is included as well as interactive graphs press releases and other information.Academic Area:Information Systems & TechnologiesFormat: MultimediaLanguage: SpanishType of publication:Case Study