Mango

IE code:
SI1-129-M
Language:   Spanish
also available in English
Format:  
Multimedia
Est. dedication time:
90 minutes
Type of publication:
Case Study
E-commerce, Comercio electrónico, Retail, Ropa, Venta online

Description

Multimedia case that analyzes the online sales strategy of Mango. This case covers the strategy since the company started the e-commerce campaign in 2000 up until 2008.

This case contains a series of interactive graphs that explain what e-commerce is and the impact it can have on the P&L of a company especially in the retail sector. It also includes a &quotdid you know?&quot that describes the use of e-commerce platforms in different sectors.

Videos of Mango managers discussing the decisions they took before and after the implementation of the online strategy complement the material.