This multimedia case presents the evolution of Bodaclick from its founding in the year 2000 through to 2008. During this time the business model changed from a commission model based on the sale of products and services to that of one mainly based around selling advertising on the Internet.
The multimedia case is narrated by the company's managers who analyze the events of each year. It also explores the management decisions and the internationalization of the company. In addition a guided virtual tour of the website with the content manager is included as well as interactive graphs press releases and other information.
Digital Marketing Tools is an interactive tutorial which introduces students to the most important techniques of online marketing. An interactive infographic shows the different areas of marketing and their applications in the digital world.
A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments from the author complements the tutorial and gives it a personalized point of view.
Las Herramientas de Marketing Digital es un tutorial interactivo que introduce a las diferentes herramientas de marketing online. Una infografía interactiva muestra las diferentes áreas operativas de marketing y sus aplicaciones en el mundo digital.
En el ejercicio final los alumnos tienen que elaborar un plan de marketing digital. El tutorial se complementa con un podcast de comentarios adicionales del autor que ofrecen una perspectiva personalizada.