Carrera y Carrera

IE code:
Language:   English
also available in Spanish
also available in PDF
Est. dedication time:
90 minutes
Type of publication:
Case Study
ERP, Luxury production, Change management

Awards received

  • IE Multimedia Award 2010. Most Innovative Category


Carrera y Carrera is an interactive case about the implementation of an ERP system in a company devoted to traditional jewelry and involved in a process of modernization and internationalization. The case describes the steps of an ERP implementation showing the production process of a piece of jewelry by means of videos and allows the student to simulate the decision making process during an ERP implementation in an interactive exercise.