Carrera y Carrera



IE code:
Language: English
also available in Spanish
Multimedia and interactive
also available in PDF
Est. dedication time:
90 minutes
Type of publication:
Case Study

Instructor support

A Teaching Note is available for this material.

ERP, Luxury production, Change management

Awards received

  • IE Multimedia Award 2010. Most Innovative Category


Carrera y Carrera is an interactive case about the implementation of an ERP system in a company devoted to traditional jewelry and involved in a process of modernization and internationalization. The case describes the steps of an ERP implementation showing the production process of a piece of jewelry by means of videos and allows the student to simulate the decision making process during an ERP implementation in an interactive exercise.

The case targets MBA students in the subject of Information Systems & Technologies, related to ERPs, professionals of Information Systems and Technology Programs, as well as students of Programs of the Luxury Sector or Family Business.v

Document type
Document format