Galletas Fontaneda & United Biscuits

Leadership in the midst of a crisis
IE code:
RH1-120-M
Language:   Spanish
also available in English
Format:  
Multimedia
also available in PDF
Est. dedication time:
60 minutes
Type of publication:
Case Study
Galletas Fontaneda, United Biscuits, Industria galletera, Liderazgo, Crisis, Aguilar de Campoo, Sindicato

Description

This interactive multimedia case describes the crisis that surrounded the sale of the Galletas Fontaneda biscuit factory in 2002. United Biscuit's announcement to sell the factory was the beginning of a seven month conflict that would affect the employees its managers and residents of the town of Aguilar de Campoo.

The case is based around an interactive timeline which allows students to consider the main events of the crisis in detail. For each of the milestones interviews with the president of United Biscuits the head of the worker's council and the mayor of Aguilar de Campoo provide analysis.

Author's comments

This interactive case study details the communications and public relations crisis that affected the multinational United Biscuits when it decided to close one of its most recognized plants Galletas Fontaneda in Aguilar de Campoo. The case presents the views of each of the stakeholders involved in the dispute as well as the leadership dilemmas that the President of United Biscuits in Spain had to face.